Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas.
We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience.
Viatris is more than just a place to work.
This is a place to make a difference in the world.
The Role & What You Will Be Doing Every day, we rise to the challenge to make a difference and here's how the Senior Marketing Manager role will make an impact:
Key Responsibilities Define Brand Strategy of the coming 5 years based on Portfolio Priority.
Study Category dynamics, Competition actions and thus propose Brand Growth priorities.
Propose Activation Plan to reach the Brand Strategy.
Manage the implementation of Marketing Plans and the execution of the Activation Plans effectively and efficiently throughout the year.
Monitor KPI's and results in the market continuously.
Propose upscaling or changes where necessary and include Digital Activities where appropriate.
Search for new local opportunities (NPI) for Gx portfolio to develop the Gx pipeline and guarantee new launches from a Marketing perspective (i.e.
: analysis).
Manage New Product Development (NPD) planning and existing portfolios in terms of budget and forecasting.
Collaborate actively with external partners to develop strategic approaches and synergic activities in case of local opportunities.
Work closely with Medical Affairs/ Regulatory / Training to generate promotional materials.
Cooperate with Sales Force to implement, expand and execute the business strategy.
Cooperate closely with Finance for P&L management and accurate management of OPEX.
Ensure marketing activities are aligned with corporate compliance, brand guidelines, and applicable laws and regulations.
Analyze market trends and market research inputs (performance, market, literature).
Manage all Creative Development and content with our internal CoE India where possible.
Collaborate in synergy with the Head of Marketing with Paid Media agency where ATL investments are concerned.
Support the development of operational marketing activities (forecasts, budget planning, resources' allocation, sales promotion programs).
Support the planning of product communication to customers.
Oversee S&OP process for assigned portfolio.
Oversee Omnichannel activities from a Marketing perspective (content creation).
Manage, develop, and motivate employees, in compliance with the human resource development plan.
About Your Skills & Experience For this role, we're looking for a candidate who has an effective combination of the following qualifications, skills, and experiences:
Master's degree in the Marketing field preferred.
7+ years of working experience within Marketing & Sales Dynamics, 5 of which within the pharmaceutical industry (preferred).
Must possess analytics skills, quality & accuracy, curiosity, decision making, speed, and autonomy in working.
Proven success in people management and capability to improve development plans for employees.
Management of complexity and ability to prioritize effectively.
High openness and competence in Stakeholder Management.
Commercial sensitivity and out-of-the-box thinking.
Must possess skills in Microsoft Office Tools, Financial Planning and Strategy, Competitive Analysis, and understanding Customer & Product development.
High level of commercial evaluation skills.
Proficiency in speaking, comprehending, reading, and writing English is required.
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't fully align with every requirement, we still encourage you to apply.
You may just be the right candidate for this or other roles.
Why Viatris?
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives, and skills to help make an impact on the lives of others.
You will also have the opportunity to access excellent career progression opportunities and work-life balance initiatives.
Diversity & Inclusion at Viatris At Viatris, diversity and inclusion are essential to our mission.
The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be.
If you would like to know more about what diversity, equity, and inclusion means to us, please visit our website .
Sustainability at Viatris Corporate social responsibility is fundamental to the Viatris mission.
We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve.
To learn more about our efforts, please visit our website .
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