This role is office based in Milan 4 days per week Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service.
Launched within the EMEA region in 2019 it includes long and short form content from Disney, Marvel, Star Wars and National Geographic.
Since then, it has expanded to include general entertainment from some of the biggest studios like ABC, FX, Hulu, as well as our own local original programming.The Disney+ team is accountable for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across Middle East and Africa.
This position will be located in Milan with flexible working policies and will specifically focus on leading our content marketing in order to drive awareness and anticipation for our content and our continued growth through customer acquisition and engagement.We are looking for an experienced marketeer to lead our Disney+ Italy Brand Content Marketing.
This is a full-time, permanent position based in our office in Milan.
Reporting to the Vice President, DTC, Italy, this role sits within the Disney+ Leadership Team, alongside peers who head up Growth, Programming and Merchandising, Research, Creative.The Senior Marketing Manager is accountable for the brand and content marketing and media strategy, as well as campaign management and delivery, across Italy.Key areas of delivery:Own and deliver the Disney+ marketing strategy, with a focus on driving business growth through our marketingWith a deep understanding of the Italian media landscape, lead a double digit $mm marketing budget and plan and implement efficient media strategiesOwn and run our Disney+ Italy social media channelsDrive constant innovation and enable agility in our campaignsDrive continuous improvement in our campaign efficiency through a meticulous test-and- learn approach, post-campaign analysis and creative testingCommission and lead long term media partnerships to deliver an efficient, always-on presence to drive awareness and considerationDefine our content priorities using a data and customer-led approach, and ensure marketing strategies complement Global and Regional plansLead a seamless campaign planning process, effectively coordinated with our cross-business team including performance, merchandising, CRMStrategic creative leadership:Lead our marketing long range, annual and quarterly planning process working with the regional marketing and finance teamPlay a lead role in shaping the market content strategy, working closely with the Programming and Growth teamsBuild cohesive marketing plans with successful creative campaign strategies and outstanding creative, including tailored local market activations that continually set a higher standard of our creative outputPeople Leadership:Lead, mentor and develop a team of Talents, instilling high-performance with the motivation in developing others alongside themselvesStakeholder management:Collaborate with a matrixed team across the business to ensure plans are comprehensive and well- coordinated, create space for strategic conceptualisation and innovation, and build agility into plans to accelerate successInform and influence senior executives across the businessTake an active role in the Disney+ Leadership team, sharing insight, strategy creativeExperience RequiredExtensive experience in similar marketing roles (10+ years)A deep understanding of the Italian media market, media planning and buying, as well as consistent record of effective marketing budget managementExperience driving growth in a subscription business, using marketing leversDeep knowledge of the entertainment landscapeExcellent communications skills both in Italian and English (written, verbal, presentation)Successful track record working in a complex matrixed international organisationExperience developing teams and successfully influencing executive level leadershipSkills RequiredAnalytical and KPI-orientated mind-set, with an ability to drive decisions using dataA passion for strategic and creative excellenceA driver of change who's comfortable representing Disney+ Italy within the EMEA regionThrives in an agile working environment with a degree of ambiguity of future plansA teammate with strong collaboration and relationship building skills #J-18808-Ljbffr
