Senior Event Content Strategist, Transportation Partner ExperienceAre you a writer with a knack for parsing out complex business problems and stitching together multiple inputs into a narrative that serves as the backbone for large-scale events? Are you creative in your approach to finding new and exciting ways to share content and information?
Key job responsibilities: A natural storyteller with excellent writing skills and the capacity to imagine the narrative in both spoken and visual word.Comfortable moving between ground level and the 50,000 ft view, ingesting a large amount of siloed information and using those inputs to understand the bigger picture and vision for the event which is then translated into a digestible, customer-obsessed, and exciting content plan.Experience building a cohesive content program from scratch and shepherding it from ideation to execution. This includes leveraging data and anecdotes to build compelling and relevant content inputs, pitching the plan for approval to senior leaders, providing direction and feedback on presentations at various stages, and ensuring event themes are threaded across various presentations.Work closely with speakers to help craft their talks and presentations based on specific event goals/messages.A creative mind who likes bringing new ideas to existing projects and pushing the team to try new things, but isn't afraid to get their hands dirty and execute.Comfortable getting deep into a business line to understand wins, pain points, and opportunities that inform the overall content strategy and individual remarks. A day in the life: The Transportation Partner Experience (TPX) team supports a large portfolio of internal and partner events ranging from 50-4,000 attendees. As a content strategist for TPX, you'll build online and offline content experiences that educate, motivate, and connect our audience to one another and to Amazon.
This individual will own the end-to-end development and execution of the event content strategy. During the ideation phase, the strategist will work across business lines to understand the core narratives and any announcements that ladder back to the macro themes. The content strategy for each event will be brought together in a comprehensive plan showcasing the overall run of show, individual storylines for each speaker, and all-encompassing content messages. This document becomes the playbook for team members and speakers to operate from.
As content shifts from ideation to execution, this individual remains an active participant, working closely with speakers and their teams developing content and scripts, providing feedback throughout the content creation process. Feedback should be crisp, concise, and aid teams in ensuring presentations are at the right altitude, bring life to underlying narratives, are engaging, and thread back to other presentations/event touchpoints for a holistic story.
About the team: The Transportation Partner Experience team builds innovative and engaging community-focused products for internal and external Amazon partners, including the Delivery Service Partner community. Small businesses are critical to many aspects of Amazon's ecosystem and TPX helps these partners be successful by building communities that connect, inform, and inspire the ecosystem of entrepreneurs and business owners who work in harmony with us to improve delivery flexibility, speed, and reliability for our customers.
BASIC QUALIFICATIONSExperience in developing and managing acquisition marketing or channel programs.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience building, executing, and scaling cross-functional marketing programs.Experience developing and executing campaigns across a multitude of time zones and languages.Experience in marketing or marketing research.Experience using data and metrics to measure impact and determine improvements.Experience presenting metrics and progress to goal to senior leadership.PREFERRED QUALIFICATIONSExperience driving direction and alignment with large cross-functional teams and agency partners.Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
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