Company description Publicis Groupe: win in the platform world! Starcom is part of Publicis Groupe, the world's third largest communications group. What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world. And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One.
About Starcom: Do you believe in the alchemy between people and technology? Are you convinced that this synergy can generate impactful emotions for brands and customers? Then, with over 5,000 dreamers around the world, Starcom is the right agency for you!
Overview The Senior Digital Planner will be the key point of contact for an important new client of the agency. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.
Responsibilities How you'd spend your day: Act as point of contact for the client; Be responsible for client's budget and allocation; Assist the digital media lead and supervisor in developing the best annual digital strategy and propose new activations; Produce digital media plans, including negotiation with key publishers; Oversee digital media campaigns setup, creative assets workflow and tracking; Monitor digital media campaigns performances and produce post-campaign reports/QBRs and detailed analysis; Keep track of Digital Media PO reconciliation process; Maintain relationships with key media partners, internal stakeholders and scout new ones; Analyze research data and media/marketing information, sharing insights with clients; Finding innovative digital solutions must be a part of digital planning. Qualifications 4+ years of work experience in digital media planning - context of media agency; Advanced use of Excel (PIVOT tables) and PowerPoint; Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360); Nice to have: Adbox; Italian native (mandatory) and English (B1 or more); Knowledge of all digital disciplines: Display, SEM, Social, Programmatic – Strong knowledge of Digital CTV / Video / Audio / DOOH; Team player; Attention to detail; Analytical and critical spirit; Priority management. Additional information This opportunity does not provide relocation support.
Additional Information:
We take care of our talents and their wellbeing; Future of Work: flexible hours and smartworking 2 days a week; Corporate benefit: a platform dedicated to our people full of offers, discounts and more; Learning & Development: a tailored learning path, individual and needs-based approach, always on! Corporate Wellness: free access to online training classes for your physical and psychological wellbeing. Did you know that our motto is Viva la difference? With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!
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