Senior Digital Media Email Marketing Manager"One of the most exciting projects in European Football."
- BBCComo 1907 is an Italian football club competing in Serie A, the top league in Italy.
With three promotions in the last five seasons and a stadium located on the beautiful Lake Como, our club offers a football experience unmatched in both thrill and beauty.Our ownership is dedicated to the advancement of the club on and off the pitch, striving to create an innovative global football brand that empowers our community and acts as an ambassador for the city of Como, while providing an authentic Italian experience.The RoleComo 1907 is on the hunt for an innovative, data-driven, and forward-thinking Senior Digital Media and Email Marketing Manager.This role, reporting directly to our Head of Marketing, will supervise all aspects of our paid media planning and email presence, including the website, app, and other digital platforms, while driving the creation of new digital fan experiences.ResponsibilitiesEmail MarketingDevelop and execute effective email marketing campaigns (ie.
ticketing, kit sales, Meet Greet, Beer Cheer, family offers) to engage and nurture leads and existing customers.Create and manage email content, including newsletters, promotional emails, and automated drip campaigns.Monitor and analyze email campaign performance metrics and implement improvements.Conduct A/B testing on different ad elements (like headlines, images, and call-to-action) to determine what works best for each audience segment.Segment and target audience profiles based on interests.
Conduct analysis and maintain all email KPIs.Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.Digital MediaDesign and implement paid digital media campaigns in collaboration with the media buying team to maximize ROAS on digital initiatives.Evaluates the performance of all digital marketing campaigns, as well as identifies patterns and optimizes spend and performance based on the insights.Responsible for content gathering/creation asset management, including copywriting, and multimedia assets in collaboration with the creative team to design appropriate content for each campaign.Stay abreast of digital trends, consumer behavior, and competitive landscape.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize our user experience.SEO ExperienceImplement and optimize SEO strategies to improve organic search rankings and website visibility.Conduct regular website audits to identify and fix SEO issues and ensure best practices.Update website as content changes are needed and ensure the site is optimized for SEO.Qualifications10+ years of Digital and Email Marketing Experience, with 3+ in a leadership role.Proficiency in digital marketing tools and platforms : Google Ads, Meta Ads Manager, Google Analytics, LinkedIn Ads, SalesForce, Pardot, Etc.Experience in SalesForce Marketing Cloud and Account engagement (Pardot), and ideally creating automations in Engagement Studio, managing field and contacts syncing through Salesforce connector, etc.Strong understanding of user segmentation.Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.Basic HTML knowledge is desirable.Experience in SEO.Experience in data visualization tools like PowerBI or Tableau.B2B Marketing experience either client-side or agencyHas a 'can-do' attitude and a good team player.Excellent communication skills, able to liaise with stakeholders, particularly marketing leadership on the client-side.Has a good understanding and strong interest in marketing technology and systems.Passion for soccer and familiarity with the sports entertainment industry.Proficiency in Italian and English is required for this role.What we offer:Competitive salary and benefits package.Professional development and growth opportunities.Flexible working hours and the possibility of remote work.Access to industry events and networking opportunities.A collaborative and inclusive work environment.The position will require working some nights and weekends for events and match days.SENT Entertainment and Como 1907 FC are equal opportunity employers.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other status protected by applicable national laws.Funzione lavorativa Marketing #J-18808-Ljbffr
