Be responsible for the accurate implementation of the data strategy in the different touch-points and analyses across multiple platforms.
Translate complex data into easy-to-understand information
Identify the consumer journey and define the business reporting KPIs (company and channel level)
Design and build reporting dashboards for different stakeholders (CEO, Top management, operational teams)
Convert signal coming from the data into action | new opportunities|inspiration for other teams
Tech and partnership selection
Prepare insight presentations for business stakeholders
Main Working Areas:
- Data visualization platforms
- Data warehouse, data lake
- CDP
- Google Analytics
- UX analysis platforms
Job Profile
Main Responsibilities:
Analysis, insight, product support, and end-user support
Communication of digital data to the business
Having a great understanding of how DeLonghi Group works, and proactively using this knowledge to come up with ideas for analysis
Supporting product, editorial, strategy, and marketing teams with their analytics needs
Helping to embed a marketing science mindset and methodology within the team
Evangelizing the power of digital data and analytics across the DeLonghi Group
Promoting best practices in marketing sciences with respect to digital analytics
Promoting and supporting a data-driven culture at the DeLonghi Group
Be responsible for Web Analytics and optimization solutions and systems.
Identify up-to-date relevant tools to support data management and analysis of campaigns.
Define, monitor, and implement the Digital Analytics strategy and associated data analysis.
Provide relevant analytics and systems training to teams where relevant.
Present key findings of reports, including actionable insights for key stakeholders, and customer profiling data to feed into marketing strategies.
Develop strong relationships and engage with teams to obtain data for the business and understand the importance of analytics.
Recommend and implement data modeling techniques for forecasting and insight for the business, including A|B or multivariate testing.
Understand and implement segmentation such as Behavioural analysis, Model behavior, and Attribution model.