Job Description Scope Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.
Main Responsibilities Business & Financial Acumen Support the Business Unit Manager in Brand Financial processes: • Budget allocation and monitoring • Monthly performance analysis • Brand S&OP preparation • 1-year Financial Plan & Long-Range Plan Analysis to Insights Responsible for: • Market & Brand Analysis and Market Research • Trends monitoring and Market/Competitive/Customers actionable insights collection Customer Strategy Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager Marketing Mix Optimization Ensure & coordinate the implementation of all activities related to the Functional Plan Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives Effective Engagement Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation of effective communication plans and materials Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field team Internal & External Stakeholder Alignment Leverage on strong relationships with international and local internal Stakeholders Demonstrate a comprehensive understanding of the external Stakeholders' needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships Qualifications Skills and Experience: • Degree level education (or equivalent), preferably Life Sciences or Economics • Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma • Strategic Thinking mindset • Leadership; Coaching • Solid working knowledge of healthcare environment • Project Management skills • Local and international mobility • English language proficiency verbally and in writing Preferred • Experience in hematology/oncology or highly specialized Therapeutic Areas • In-Field Experience • Prior experience of Product launch management Additional Information Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91, e a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03.I dati personali contenuti nei c.v. saranno trattati e conservati esclusivamente per finalità di selezione, nel rispetto del D.lgs.vo 196/2003 e s.m.i e del Regolamento (UE) 2016/679.
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