Senior Brand Manager Baci Perugina _ Valentine'S Day And Christmas Campaign

Senior Brand Manager Baci Perugina - Valentine's Day and Christmas Campaign Position Snapshot Permanent contract At least 5 years of experience in Marketing Proficiency in English and Italian Position Summary Develop and execute flawlessly the strategy for Valentine's Day and Christmas Campaign across channels (focus on Retail and OOH) and across brands, with a focus on accelerating Baci Perugina to ensure business targets (organic growth, market share, and profitability).
Be the line manager of 2 Junior Brand Managers, developing and growing them to reach objectives as a strong and successful team.
The role reports to the Marketing Manager.
A Day in the Life of the Senior Brand Manager Consumer and Market Develop a deep understanding of consumer/shopper behavior, identifying key opportunities and issues.
Develop and execute strong, functionally aligned commercial plans.
Develop and execute strong, functionally aligned media plans.
Monitor and analyze sell-out data to understand and better design the strategy.
Monitor and manage PFME spending.
Brand Work in partnership with the Creative Agency and Media Agency to create a successful Communication Media plan.
Build a strong Activation Concept that is relevant to the target and creates earned media, reaffirming Nestlé as a great protagonist in the season led by Baci Perugina brand.
Work with graphic agencies to ensure all pieces of brand communication (packaging, POP materials, Catalogues, etc.)
are aligned.
Lead the strategy of Christmas and Valentine's Day Campaign offers (range, formats, price, promo) in Retail Channel and OOH.
Manage I&R projects from idea generation to product launch and post-launch evaluation, involving all relevant stakeholders and business functions.
Manage and be responsible for the Christmas and Valentine's Day Campaigns P&L. What Will Make You Successful?
Demonstrated high-level project management skills.
Successfully lead and develop people.
Strong mental agility and curiosity.
Resilience and flexibility.
Proficiency in English and Italian.
#J-18808-Ljbffr