Senior Brand Manager Baci Perugina _ Valentine'S Day And Christmas Campaign

Position Snapshot Nestlé in Italy, Milan headquarter Permanent contract At least 5 years of experience in Marketing Proficiency in English and Italian Position Summary Develop and execute flawlessly the strategy for Valentine's Day and Christmas Campaign cross channel (focus Retail and OOH) and cross brand with focus on how to accelerate Baci Perugina, to ensure business targets (organic growth, market share and profitability).

Be the line manager of 2 Junior Brand Managers, to develop and grow, to reach the objectives as a strong and successful team.

The role reports to the Marketing Manager.

A Day in the Life of the Senior Brand Manager Consumer and market Develop a deep understanding of consumer/shopper behavior, identifying key opportunities and issues. Develop and execute strong, functionally aligned commercial plans. Develop and execute strong, functionally aligned Media plans. Monitor and analyze sell-out data to understand and better design the strategy. Monitor and manage PFME spending. Brand Works in partnership with the Creative Agency and Media Agency to create a successful Communication Media plan. Build a strong Activation Concept that can be relevant to the target and create earned-media reaffirming Nestlé as one of the great protagonists in the season led by Baci Perugina brand. Work with graphic agencies and ensure all pieces of brand communication (packaging, POP materials, Catalogues…) are aligned. Product portfolio Leads the strategy of Christmas and Valentine's Day Campaign offer (range, formats, price, promo…) in Retail Channel and in OOH. I&R projects from idea generation to product launch and post-launch evaluation, involving all the relevant stakeholders and business functions. Manage and be responsible for the Christmas and Valentine's Day Campaigns P&L. What will make you successful? Demonstrated high level project management skills. Successfully lead and develop people. Strong mental agility and curiosity. Resilience and flexibility. Entrepreneurial leadership. Proficiency in English and Italian.


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