Senior Brand Manager

7 giorni fa
Main activities Manage the brand portfolio with a focus on profitability and rotation.Analyze the competitive landscape and market trends to support business growth decisions.Develop long-term innovation plans: Design the future portfolio and manage a fast-paced innovation pipeline. Define business cases to support innovation projects.Define products with a specific focus on recipes, claims, and formats. Set prices, including list definitions and recommended retail prices per channel/country. Develop packaging.Design and implement a marketing plan that supports global brand growth.Manage and monitor the marketing budget.Execute branding and category projects in collaboration with other team members.Requirements 8+ years of experience in a similar role.Excellent knowledge of English.Proficiency in the Office suite, particularly Excel and PowerPoint.Willingness to work in an international and dynamic environment.Management by Objectives (MBO)Welfare benefitsCompensation Package Permanent contractWorkplace: GENOVA

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