col-wideJob Description:
Job Description
Performance analysis of digital and CRM campaigns, with a focus on lead management and conversion KPIs
Analysis of the customer base, through the formulation of behavioural scores and business-driven indices to guide strategic decisions
Collect data from internal and external sources, organize and structure it in order to clean up databases, correcting any errors in data collection and storage systems
Create reports and documents with the results of the analyses to be presented to internal stakeholders.
Qualifications
Hard skills:
Min 4 years in same role in a consultant company
Strong math and analytical skills. Expert in excel and/or other data modeling applications. SQL fundamentals or similar experience in analyzing large datasets is required. Office suite (Excel in particular)
Passionate about data mining, identifying patterns and potential anomalies, and resolving them
Strong working experience with software such as Power BI, Tableau, or Qlik
Experience in data cleaning and preparation (ETL)
Python or another programming language is an advantage
Decision Support: Extract useful insights for strategic project decisions.
Process Optimization: Identify opportunities for optimizing existing business reports or procedures.
Soft skills:
Ability to work within a complex and fluid, fast-paced, demanding work environment;
An ability to thrive in a dynamic and often ambiguous environment, working independently and collaboratively with x-functional teams;
Highly effective communication skills (verbal and written);
Previous experience in other CRM or Automotive projects/companies is an advantage.
Additional Information
We work with cutting-edge technology which has always been part of our DNA and we want our employees to define what technologies our clients use next
We provide many learning opportunities to deepen your skillset and to support your professional growth
We offer numerous discounts on travel, cultural and leisure activities
We put the well-being of our people first and organize various health initiatives
We offer you a vibrant workplace culture with many different community events throughout the year.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
