Senior Analyst I&A Snacking Italy
Are You Ready to Make It Happen at Mondelez International? Join our Mission to Lead the Future of Snacking. Make It With Pride. In this role you will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations. Also you will support and drive the deployment and adoption of one or several areas of Demand Spaces in the assigned area (typically country or Business Unit).
How you will contribute You will:
Be responsible for governance and growth of the Demand Spaces data foundation and dashboards. Work closely with business teams to establish demand spaces in new markets, and continued support of existing ones. Leverage portfolio and growth insights derived from the Demand Spaces framework to challenge for growth opportunities for Mondelez. In partnership with shopper, develop compelling customer selling stories. Provide PMO support for Demand Spaces, including stakeholder interviews, local/global project touchpoints, team workshops, topic specific discussions, dashboard training. Leads workstreams emerging out of the Demand Space framework (e.g. Customer stories, Equity/Comms, H&W, etc.) Provide analytical support at a local market level. What you will bring A desire to drive your future and accelerate your career with experience and knowledge in:
Consumer-centric, seasoned Insights and Analytics professional, with passion for driving the business. Experience in Insight and in Business Areas (Marketing, Innovation, Trade, Sales). Experience working directly with Marketing teams and designing, executing, and analyzing primary & secondary data sources. Demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities. Strong leadership and influencing profile. Strong collaborator: Interested and motivated by working with others. This role sits within the Italian Insights & Analytics team who is working to drive growth through Brand Strategy and Innovation for the Snacking category. The role of Insights & Analytics is to be proactive, strategic growth advisors to drive growth and business results.
Knowledge, Skills, Experience and Language Requirements FMGC/CPG experience - preferably in the Food & Beverage market. Ideally experience working in or exposure to minimum 1-2 markets/categories or brands. Able to collate data points into a coherent story to communicate a vision and get business stakeholders on side. Experience with major ad-hoc techniques: Product Testing, Brand positioning, Communications development, Packaging research, NPD, online communities, quantitative and qualitative tools. Strong hands-on experience using digital tools (e.g. Google software's incl Analytics), data visualization tools and creating dashboards using Microsoft Excel, Tableau, PowerBI, PyDash to showcase data and present findings. Strong experience analyzing traditional CPG data sources is a plus (including but not limited to Nielsen data, Consumer Panel Data, Media Spends data, Promo Data, and data from other external portals such as Euromonitor, Global Data, Mintel). Prior experience working on equity and or innovation preferred. Direct experience working across multiple cultures preferred. The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelez Europe GmbH, Switzerland. No relocation support available.
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