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Job Summary The SFE Manager will provide support to the commercial (sales and marketing) teams in the international region for all Salesforce Customer Relationship Management (CRM) system related topics: analytics, reports, dashboards, training, troubleshooting and usability improvements.
The SFE manager works in close collaboration with the IT team, ensuring strong CRM implementation and enhancements across the region.
Additionally, the SFE Manager supports the Business Unit Regional leaders in the definition and design of sales and other performance incentives plans in order to ensure alignment of the commercial organization to overall business targets and objectives.
In this role, he/she will strategically contribute to consistently supporting a culture of continuous improvement, with an eye on reaching optimum performance of our commercial organization to deliver growth and profitability.
He/she will act as a business partner to the leaders across different regions and departments in designing, planning and implementing commercial processes, projects and initiatives to maximize business impact.
Key Responsibilities Sales Force Effectiveness: Develop strong collaborative relationships to understand regional / business unit challenges and opportunities; provide regional sales leadership with strategic guidance, tools and best practices to maximize impact and efficiency of sales resources.Establish and institute the usage of sales analytics and sales performance metrics to drive decision making and improve performance for the region.Manage delivery of accessible sales data on a regular basis to inform on progress and strategy.
Develop and maintain performance dashboards and reports to track sales key performance indicators (KPIs) in the region.
Customer Relationship Management System (SFDC): Deliver clear guidance of Customer Relationship Management (CRM) systems strategy to the region.
Interface with Commercial, Marketing and IT teams in relation to CRM design, enhancements, roll out and maintenance.Safeguard data integrity and data cohesion when working with integration of multiple data sources from legacy systems prior to system integration and alignment.Work with the Marketing Team to optimize CRM usage for customer profiling, aligning with key campaigns and overall financial objectives.Collaborate with sales leaders to ensure CRM input is accurate, reliable and up-to-date; enabling leadership to confidently depend on the data for effective decision making and performance management.Drive effective adoption of CRM usage by the commercial teams.
Design and deliver training and refresher programs to enhance the skills and capabilities of the sales team in the use of CRM features and functionality such as customer segmentation, sales and target planning, patient and opportunity funnels, coaching and development.
Sales Incentives Planning: Collaborate with local leadership teams to design, implement and update effective sales incentives programs to motivate and reward the sales team.Monitor, measure and report effectiveness of programs.
Communicate and collaborate with finance, HR and sales leadership on scenario planning and to adjust incentives as needed to ensure alignment with business goals.
Ideal Background Education: Bachelor's degree in relevant field such as Business or Data Analytics.Master's degree in business administration (MBA) or relevant field is an advantage.
Languages: English: Fluent.Proficiency in additional languages is an advantage.
Experience Professional Requirements: Based in Milan, London or Singapore.Proven experience in the healthcare industry.Proven experience in sales operations, salesforce effectiveness, sales management or a related role.Proven Sales Force Effectiveness (SFE) or market research experience.
Proficiency with Customer Relationship Management (CRM) tools and Information Technology (IT) systems.Experienced working with international markets and global teams; managing or collaborating with direct sales organizations indirect distribution networks.Strong analytical skills with the ability to interpret data and generate actionable insights.
Experience in data analytics tools such as Tableau, IBM Cognos, PowerBI, Qlik and advanced Excel is desirable.Proven track record of a "Can-do" and problem-solving attitude, implementing sales process improvements and driving performance enhancements.Able to work both independently and as part of a team in a fast-paced and action-oriented environment with ability to adapt to changing priorities and objectives.Sales experience is an advantage.Moderate level of travel to European and International destinations is required.
Our commitment to Diversity Inclusion: LivaNova values equality and celebrates diversity.
We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination.
Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-job-related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.
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