Key objectives: ·Develop a framework to deliver multi-year
accretive price strategy across Bacardi products capturing market trends,
market situation and external environment ·Deliver framework, guidelines and execution of
best practice promotional optimisation across brand and channel to deliver
optimal value ·Develop improved ROI framework to be adopted in
each channel through identifying optimal pack price architecture for the
short and mid-term ·Evaluate, design and implement a framework that
optimises gross to net terms across each channel by identifying working and
non-working funds ·Responsible for inter-company and inter-channel
net price defensibility ·To lead and mentor the team to ensure all
reporting requirements are delivered in full and on time ·To identify tools by brands to ensure that our
brands remain profitable for the customer and Bacardi ·To create a codified way of working "RGM
heartbeat" in Italy that ensures that we are able continue to improve on all
key metrics and support the European RGM Director to build a replicable model
which can be adopted across Europe ·Identify and support the delivery of key customer
deliverables, working with Sales Directors and supporting them to create a
solid plan for the next year to deliver pricing growth Lead strategy and
approach & Drive results & excellence in execution ·Develop, lead and embed best practice RGM
practices in the IAP process providing the consistency and transparency
required to develop, implement and track our pricing and promotional
initiatives. ·Challenge the organization ensuring our channel
strategies lead to continuous brand-pack-channel mix optimization in order to
drive NSV and GP per case. ·Apply the frameworks and capability to manage and
drive profitability by channel enabling customer marketing and commercial
teams to effectively allocate resources. ·Apply frameworks to measure and continuously
improve promotional investment ROI across markets ·Together with the European Pricing team, ensure
adherence to minimum pricing to support global price growth ·Create a trade terms framework which drives trade
spend transparency and optimization, and enables the commercialization of our
Category Pricing strategies Develop talent and
capability ·Together with Commercial Development, support
embedding the RGM capabilities to build the organisation's capacity to deliver
year on year value growth ·Build a learning organization by contributing to a
"share, steal and reapply" culture that systematically builds a hub database
of RGM best practices. ·Challenge & work with the Brand teams with the
RGM expertise and advice to enable an effective commercialization of category
strategies and initiatives. ·Work with the Customer and Consumer Marketing
teams to build capabilities and sustained ways of working ·Ensure implementation of learning and development
plans and sustained learning ·Develop RGM team and make sure that Italy / South
Cluster is a source of best practices for Europe
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