Some opportunities happen only once in a lifetime - like a job where you have the chance to change lives.
At Alexion, people living with rare and devastating diseases are our Guiding Star.
We are driven to continuously innovate and create meaningful value in all we do to help patients and families fully live their best lives.
We value the uniqueness and diversity of our employees and recognize that nurturing the diverse perspectives and strengths of our people translates into innovative breakthroughs for patients.
**Digital Lead**
Reports to:
Head of Commercial
Global Level:
SS10
Last Revised:
Nov 2020
**Position Summary**
Reporting into the Country's Head of Commercial, the Digital Lead will be responsible for evolving our digital engagement capabilities across all customer types.
This person is expected to consult with, and challenge our Market Access, Medical, and Marketing departments to further leverage digital channels and platforms.
This person will keep a pulse on digital innovation and will be an expert on one or several of the following areas: Artificial Intelligence, Machine Learning, Online Advertising and Customer Journeys, Blockchain Technology, and/or Usability and Optimization for Conversion.
**Principal Responsibilities**
- Lead the overall digital approach and strategy across brand franchises to enable integrated campaigns to run efficiently across internal / external partners
- Drive the advancement of digital and creative maturity within the organization to increase the effectiveness of commercial initiatives.
- Define and drive adoption of Digital strategy, standards, best process and metrics tracking.
- Provide leadership and guidance to the marketing/brand/sales excellence teams to elevate digital/creative learning, implementation, and innovation.
- Develop comprehensive digital strategies and programs for both HCP and Patient audiences across all appropriate channels.
- Drive best-in-class processes on the development, implementation, maintenance, and measurement of digital and creative initiatives providing evidence of ROI/Value
- Establish KPIs and SLA's through metrics management systems to optimize offerings
- Explore, test, and recommend new technology, suppliers, processes ensuring we are keeping pace with growing industry
**Qualifications**
- 7 to 10+ years of digital experience, ideally in pharmaceuticals
- Demonstrated track record of developing and executing successful digital strategies and programs
- A strong understanding of how stakeholders interact with and consume digital media products
- Demonstrated experience working with and communicating clearly and effectively with both business stakeholders and technology teams
- Deep project and program management experience with the ability to manage multiple projects and priorities concurrently
- Fluent in English, both written and spoken
- Ability to travel ~10% of time
**Education***
- A bachelor's degree in business, marketing, or IT
AstraZeneca completed its acquisition of Alexion, marking the creation of Alexion, AstraZeneca Rare Disease.
If you're interested in career opportunities with AstraZeneca, click here.