Job DescriptionAbout the role Are you our new Reserve Account Executive for Rome?
Are you passionate about nightlife and the cocktail bar world and luxury?
We are looking for you!
As Reserve Account Executive of Rome in the highly influential top-end On-Trade which is the heartland of the premium spirits world, you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives.
In this role, you'll be responsible for:
Identification and segmentation of outlet universe: Identify all outlets falling in the description above within the assigned territoryAssign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM toolVisit outlets in the assigned territory based on call frequency established for the relevant outlet categoryDriving distribution of Diageo brands: Identify partnership opportunities with outlets in the assigned territoryWorking closely with the Account Manager and the distributor's sales team, identify distribution, pouring and activation opportunities in the territoryNegotiate pouring, distribution and activation agreements based on company guidelinesImplementation of Executional standards: Priority sales drivers (QDV3P) for relevant outlet category are driven in line with minimum executional standards as defined by customer marketing.Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identifiedIn-outlet performance and execution levels are accurately supervised and measured in CRM systemIn case of non-compliance, identify and drive corrective actions.Partnership: Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.Reporting line is to the Head of Reserve of ItalyPortfolio: Core, Reserve, Innovation, Packaged beer
Customers: Cocktail bars, night clubs, Hotel, restaurants, wineshops identified as Trend leading account and pacemakers
About you Will to win; you get up every day with the strive to beat your predefined targets.Passionate about what you do, love the night tradeCommercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long-term mutual profitable relationship.Executional attitude; deliver vs predefined targets and pursue additional opportunities.Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quicklyWillingness to work evenings and nights on a regular basis.2-3 years of Sales Experience is a strong plus (On-trade is the preferred channel)Proficiency in Italian and sophisticated level of English
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