col-wideJob Description:
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To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ITALY IS LOOKING FOR ARESEARCH AND INSIGHTS SPECIALIST
SENIORITY LEVEL:Experienced Professional
FUNCTION:Marketing
CITY & COUNTRY:Rome, Italy
TYPE OF CONTRACT:Permanent
WORK ARRANGEMENT:hybrid
ROLE POSITIONING AND OBJECTIVES
British American Tobacco is looking for a Research And Insights Specialist to support the development of in market consumer, customer and competitor insights to improve marketing deployment and drive the business to consumer centricity.
WHAT YOU WILL BE ACCOUNTABLE FOR
Support in conducting market research in line with Global and Regional agenda by ensuring that research Agencies develop an appropriate, cost effective and high quality work
Support the development of in market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis;
Support the delivery of the Insights Learning Review to feed global strategy deep dives;
Deliver robust research projects to deliver consumer centric, actionable and forward looking insights.
Provide insights to understand consumer behavior, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio;
Support development and delivery of End Markets Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.
Support in running all research projects in line with Global and Regional agenda and this is effectively integrated into the management information system and communicated to the Management Team.
Control, analyse, interpret and report research projects following ORACLE guidelines, within time and budget.
Exhibit leadership capabilities in engagement with key stakeholders through behaviours and attitudes which are in line with the guiding principles ensuring effective relations within the I&F team and cross functional networking to develop effective and integrated insights.
Continually improve the quality of research tools and processes within the function to support the delivery of consumer centric insights.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Previous minimum 2 years of experience.
Mandatory Market Research experience within an agency
Masters degree in a related field (., Business, Economics, Data Analytics, Market Research, or a similar discipline).
Strong Excel, PowerPoint and PowerBi knowledge;
Strong analytical and critical thinking skills, with an aptitude for identifying patterns, trends, and insights from various sources.
Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences
Proficient level of spoken and written English & Italian.
WE ARE BAT
At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
Diversity leaderin the Financial Times and International Women's Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.Come bring your difference!
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