About Us: U Trust Insurance Agency LLC is a leading trucking insurance agency serving clients across 27 states. With a strong commitment to excellence and customer satisfaction, we have built a reputation for providing top-notch insurance solutions and exceptional service.
Position Overview: We are seeking a dynamic Marketing Project Manager to spearhead the development and execution of lead generation channels aimed at boosting company growth within the B2B market. In this pivotal role, you will be responsible for crafting and implementing comprehensive marketing strategies that not only enhance our brand visibility but also drive measurable increases in lead acquisition and customer engagement.
The ideal candidate will bring a blend of creativity, strategic thinking, and strong analytical skills to effectively manage and optimize marketing campaigns across multiple platforms. This role demands a proactive approach to identifying and leveraging new opportunities for lead generation and requires the ability to work independently in a remote or hybrid environment.
Location: Remote Responsibilities: Strategic Marketing Planning: Develop and implement strategic marketing plans that align with the company's objectives and target the B2B market effectively.Lead Generation: Design and manage marketing campaigns specifically aimed at generating leads. Utilize various channels and techniques to maximize lead acquisition and quality.Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources across campaigns and initiatives. Regularly track spending and adjust plans to optimize financial performance and ROI.Campaign Management: Plan, execute, and monitor marketing campaigns across multiple platforms, ensuring they meet the goals of lead generation and brand enhancement.Analytics and Reporting: Analyze campaign performance and produce detailed reports on effectiveness and outcomes. Use data to drive decisions and improve future marketing efforts.Team Leadership: Lead and manage the marketing team, fostering an environment of collaboration and creativity. Provide guidance, training, and feedback to team members.Market Research: Conduct market research to gather insights and stay abreast of industry trends. Utilize this information to inform strategic decisions and keep the company competitive.Content Development: Oversee the creation of marketing content that resonates with the B2B audience, including white papers, case studies, blogs, and social media posts.Stakeholder Engagement: Collaborate with other departments and stakeholders to ensure marketing strategies are integrated and aligned with overall business goals.Innovation and Adaptation: Continuously explore new marketing technologies and practices that could enhance the effectiveness of marketing strategies. Adapt strategies in response to technological advancements and market changes.Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they meet the company's standards and deliver on expectations.Compliance and Brand Integrity: Ensure all marketing activities comply with industry standards and maintain the integrity of the brand.Requirements: Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
Experience: Minimum of 3-5 years of experience in marketing management, with a specific focus on B2B marketing in the services sector.Proven track record of developing and implementing effective marketing strategies and campaigns targeted at business clients.Demonstrated experience in lead generation and managing a marketing team within a service-providing company.Skills: Strong leadership and interpersonal skills to effectively manage and motivate a team.Excellent analytical and organizational skills, with a proven ability to interpret data to make informed decisions.High proficiency in marketing software and tools, including CRM systems, Google Analytics, and other digital marketing platforms.Expertise in budget management and resource allocation to maximize campaign effectiveness and ROI.Knowledge: Deep understanding of B2B market dynamics and customer psychology, particularly within the service industry.Familiarity with the latest marketing trends and technologies, especially those relevant to B2B marketing in service sectors.Knowledge of content creation strategies for various media platforms that cater to business clients.Abilities: Ability to develop strategic marketing plans that align with business objectives and drive measurable results in a service-oriented context.Capacity to manage multiple projects simultaneously while maintaining sharp attention to detail.Competence in negotiating and managing contracts with vendors and service providers.Communication: Outstanding verbal and written communication skills, necessary for crafting persuasive content and presenting marketing strategies.Ability to effectively communicate with all levels of the organization and external stakeholders.High level of proficiency in English, essential for effective communication in a global business environment.Adaptability: Must be flexible and adaptable to meet the rapidly changing needs of the market and the business environment.Ability to innovate and implement creative marketing strategies and solutions under pressure.Remote Work Competence.Experience in working remotely or in a hybrid environment, demonstrating strong self-management and disciplined work habits.Career Growth: In the role of Marketing Project Manager, you will have the chance to enhance your skills and knowledge through various challenging projects and responsibilities. Our company values continuous professional development and encourages you to take initiative in your role. While the path for advancement will depend on business needs as well as individual performance and aspirations, we support our team members in exploring opportunities for growth and expansion of their roles within the company. This approach ensures that your career development aligns with your professional goals and the strategic objectives of our organization.
Schedule: Working hours are from 9 AM to 5 PM in the EST time zone. (15:00 to 24:00)
Benefits: Competitive salary with a transparent progression schemeOpportunities for bonuses based on performance metricsAccess to professional development tools and resourcesTrial Period: The selected candidate will undergo a trial period of 2 months. During this time, we will assess your performance and suitability for the role.
How to Apply: To apply for the Marketing Project Manager position, please submit your CV via our online application platform. Ensure that your CV is up-to-date and clearly highlights your relevant experience and skills. After reviewing your application, if we find that your qualifications meet our needs, we will reach out to you directly to proceed with the next steps. This will include filling out a detailed form to provide us with more specific information about your background and expertise. You will also be given a test task that reflects real-world scenarios relevant to this role.
Upon completion of the test task, you will be asked to present your results to our hiring team. This presentation is an opportunity for you to showcase your approach to problem-solving and strategic thinking. Following the successful presentation, you will enter the interview phase, where we will discuss your test task, experience, and fit with our company culture in greater detail.
We look forward to your application and the possibility of you joining our team.