Job Description Summary As a Product Manager, you are the champion of BD's Venous Business. You will utilize your market expertise to entrepreneurially create and drive the commercial strategy supporting the EMEA region to achieve their strategic and financial performance targets. Your responsibilities include the management of your overall product portfolio within a wider Omnichannel approach, including the value proposition, pricing management, market launches, (digital) promotional campaigns, HEOR plans and Sales Enablement. In addition, you will partner closely with the other PI Product Managers and Marketing Managers Vascular to enable the promotion of our overall Vascular solutions which enable safe and efficient practices.
About the role: Collaborate with Platforms to identify and implement holistic solutions that meet customer expectations and strategic goals.
Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
In conjunction with the country marketing teams, develop market specific strategies and tactics for our customer offerings to ensure that BD PI is well positioned for success.
Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).
Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
Develop and maintain a competitive intelligence database for your portfolio.
Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.
Support with the evaluation and prioritization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.
Ensures budgets and schedules meet business requirements.
About you: Healthcare marketing experience strongly preferred.
Understanding of workflows in hospitals / medication management practice preferred.
Experience with healthcare would be preferred.
Ability to translate market complexities and clinical information into marketing strategies and programs.
Market development competency with ability to develop and implement clinical and economic value propositions.
Strong communications and presentation skills.
Results focused.
Accountability and willingness to make decisions.
Self-motivated with a desire for self-development.
Strong strategic marketing skills - 5-7 years, including demonstrated success in market development.
Analytical skills and database management (or similar).
Strong previous marketing experience including digital campaigns and Omnichannel programs.
Strong International or European experience in the healthcare environment.
Bachelor's degree in Marketing, Business, Technical Discipline or related field required.
Fluent in English. A further major European language would be an advantage.
Prepared to work away from home for up to 40% of the time.
Why join us? A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
Primary Work Location ITA Milano - Via Enrico Cialdini
Additional Locations DEU Frankfurt - Walther-von-Cronberg-Platz, DEU Karlsruhe, ESP Barcelona, ESP San Agustin del Guadalix
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