THE GOAL The aim of a Regional Manager position is to act as the link between the KellyDeli back office, retail partners, and our points of sales. This position is responsible for developing and managing a portfolio of points of sales to ensure operational excellence throughout their network. Reporting to the Head of Regional Manager's, you will be targeted on driving like-for-like sales performance as well as building consistently strong relationships with both franchise partners and retail stores that we operate within. Using internal tools and resources, you should have an acute business acumen when it comes to analysing stats and figures, identifying weak areas and sensing the opportunity for growth and improvement within your allocated region.
WORKING RELATIONSHIPS Department – Regional Management.
Reporting to – Head of Regional Management of your country.
Direct reports – None unless stated otherwise. Working with (external and internal relationships) – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance.
Travel involved 80% of time will be based in the field supporting points of sales – travel by car, train, and plane could be required at any time.
WHAT THEY DO : Guarantee performance delivery of individual points of sale in your region.Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures in your region.Advise sales outlets to maximize profitability and operate in the most cost-efficient way possible.Ensure information is clearly communicated between KellyDeli head office and sales outlets, giving meaning to the objectives and plans commercial/marketing/quality.Ensure customer satisfaction is key and at the heart of point of sale actions.Be the key contact for major accounts at local and regional levels.Be a source of information on new retail concepts, developments in the retail sector, and competitors.Drive sales revenues by detailed management of all kiosk KPIs, including:L4L performance metrics – total revenueRange/variety analysis and implementation of correct product mixWaste management to maximize product availabilityAverage transactional valueMarketing campaign resultsEnsure Partners utilize production management techniques to increase overall revenues of their assigned kiosks through analysis of peak times and individual product demand.Establish proactive sales activities in all kiosks within their region, such as 2 tastings per day, plus high levels of customer interaction at all other times.Help create and implement comprehensive sales training programs to motivate Partners to increase sales using proven sales techniques on a team or individual basis.Organize internal sales competitions to increase partner engagement of sales measurement and activities.Conduct a minimum of 4 sales training sessions per year and weekly "in kiosk" sales recommendations dependent on Partner performance.Manage general business updates with retail partner management to define overall picture, sales, marketing, quality, NPD, company initiatives, and action plans of the kiosk and retailer issues.Be the Sushi Daily brand representative at the local level with retailers – communicating important updates, performance success, and marketing plans.Gain the trust of our franchisees and do your utmost to ensure their job satisfaction.Ensure compliance with the global contract agreement at the local level.Facilitate meaningful introductions of new partners into retail management to ensure relationships get off to a strong start.Ensure training around store regulation has been successfully followed.Help create our partner's action plan based on main indicators (mystery shopper, complaint, audit results, etc.).Be involved in creating clear and defined documentation on processes and kiosk operations to ensure smooth transitions of kiosk takeovers by new partners.Work closely with our retailers to ensure and protect brand consistency at all levels.Carry out monthly store visits.Conduct regular product quality checks:FoodPackagingCoach partners on corrective actions where quality may have slipped, ensuring they understand the reasons behind this.Check marketing campaigns are being deployed correctly across your region's kiosks.Ensure that our global company standards of performance are followed and implemented.WHO THEY ARE? Previous experience in a similar Regional Manager/Area Manager position and having industry experience in Food & Beverage or Food Retail would be a huge advantage.Experience in multi-site management ideally in the world of catering and/or franchising.You will be a highly motivated self-starter, a team player who is able to build great relationships with both colleagues and customers, whilst equally happy to spend periods alone in the field.You like challenges, are results and business-oriented, and enjoy working with numbers.You have excellent situational analysis skills, can identify problems, and propose concrete solutions (process redesign, action plans, training).You will be a highly organized individual, rigorous in setting up internal procedures and monitoring regulatory obligations.Positive by nature, your network as well as your excellent communication skills allow you to be the true ambassador of your region.You know how to work in multicultural environments.You are committed, able to convince and make decisions, and supportive.You are comfortable in a non-hierarchical and transversal role, with listening, openness, enthusiasm, and simplicity.Fluent in Italian & English.Have a full EU Driving license.
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