THE GOAL
The aim of a Regional Manager position is to act as the link between the KellyDeli back office, retail partners and our points of sales. This position is responsible for developing and managing a portfolio of points of sales to ensure operational excellence throughout their network. Reporting to the Head of Regional Manager's, you will be targeted on driving like-for-like sales performance as well as building consistently strong relationships with both franchise partners and retail stores that we operate within. Using internal tools and resources, you should have an acute business acumen when it comes to analysing stats and figures, identifying weak areas and sensing the opportunity for growth and improvement within your allocated region.
WORKING RELATIONSHIPS
Department – Regional Management.
Reporting to – Head of Regional Management of your country.
Direct reports – None unless stated otherwise.
Working with (external and internal relationships) – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance.
Travel involved
80% of time will be based in the field supporting point of sales – travel by car, train and plane
could be required at any time.
WHAT THEY DO: Guarantee performance delivery of individual points of sale in your region.
Implement company policy, quality standards, group marketing initiatives, as well as
the regulatory and legal procedures on its region. Advise sales outlets to maximize profitability and operate in the most cost-efficient way possible.
Ensure information is clearly communicated between KellyDeli head office and sales outlets, give meaning to the objectives and plans commercial / marketing / quality.
Ensuring the customer satisfaction of our consumers is key and is at the heart of point of sale actions.
Being the key contact for major accounts at local and regional level.
Be a source of information on new retail concepts, developments in the retail sector and competitors.
Driving Performance To drive sales revenues by detailed management of all kiosk KPIs to include:
L4L performance metrics – total revenue
Range / variety analysis and implementation of correct product mix
Waste management to maximize product availability
Average transactional value
Marketing campaign results
Ensuring Partners utilize production management techniques to increase overall revenues of their assigned kiosks through analysis of peak times and individual product demand
Establish pro-active sales activities in all kiosks within their region such as: 2 tastings per day, plus high levels of customer interaction at all other times.
Help create and implement comprehensive sales training programs to motivate Partners to increase sales using proven sales techniques on a team or individual basis.
Organize internal sales competitions to increase partner engagement of sales measurement and activities
Conduct a minimum 4 sales training per year and weekly "in kiosk" sales recommendations dependent of Partner performance.
Partner Relationship Management General business updates with retail partner management to define (overall picture,
sales, marketing, quality, NPD, company initiative, action plan of the kiosk and retailer issues). Be the Sushi Daily brand representative at the local level with retailer – communicating important updates, performance success and marketing plans etc.
Gain the trust of our franchisees and do your upmost to ensure they're job satisfaction.
Assure the respect of the global contract agreement at the local level.
Meaningful introductions of new partners into retail management to ensure relationships get off to a strong start.
Make sure training around store regulation has been followed with success.
Help create our partner's action plan based around main indictors (mystery shopper, complaint, audit results, …)
Be involved in creating clear and defined documentation on processes and kiosk operations to ensure smooth transition of kiosk take overs by new partners.
Brand Excellence Work closely with our retailers to ensure and protect brand consistency at all levels
Carry out monthly store visits
Regular product quality checks:
Food
Packaging
Coach partners on corrective actions where quality may have slipped, make sure they understand the reasons behind this.
Check marketing campaigns are being deployed correctly across your region's kiosks
Make sure that our global company standards of performance are followed and implemented.
WHO THEY ARE?
Previous experience in a similar Regional Manager / Area Manager position and having industry experience in Food & Beverage or Food Retail would be a huge advantage.
Experience in multi-site management ideally in the world of catering and / or
franchising. You will be a highly motivated self-starter, a team-player who is able to build great relationships with both colleagues and customers, whilst equally happy to spend periods alone in the field.
You like challenge, you are results and business oriented and like to work with numbers.
You have an excellent analysis of situations, you identify problems and propose concrete solutions (process redesign, action plans, training)
You will be a highly organised induvial, rigorous in setting up internal procedures and monitoring regulatory obligations.
Positive by nature, your network as well as your excellent communication, allow you to be the true ambassador of your region.
You know how to work in multicultural environments.
You are committed, able to convince and make decisions, supportive.
You are comfortable in a non-hierarchical and transversal role, with listening, openness, enthusiasm and simplicity.
Fluent in Italian & English
Have a full EU Driving license
