**_ ROLE OBJECTIVE_**
- Responsible for setting the vision, defining the Business Unit (BU) strategy, ensuring execution of brand and key account plans to achieve the ambition goals.
- Lead the BU team members and cross functional teams to deliver a superior patient experience, exceed expectations of key customers and become best-in-class in Rare Disease arena.
- Is responsible for sound sales & marketing strategies to ensure successful performance and goal achievement and has P&L responsibility for his BU.
- Ensures implementation of targeted patient programs, to support access to our medicines and compliance.
- Ensures the team lives and executes customer-centricity, defined as listening to customers and meeting their needs to provide customer centric solutions, also ensures that in the team mindset and outcomes the patient comes first.
- Thereby the BU Head acts in compliance with laws, internal regulations, company strategies & Takeda's corporate philosophy and supports GM in achievement of company objectives.
- As Key member of Italian's Leadership Team is accountable to strive business company goals and accelerate Leadership transformation.
- Ensure Plasma Derived Therapies availability for the country through internal negotiation of yearly allocation and market trends dynamics.
**_ ACCOUNTABILITIES_**
**Leadership responsibility for sales & marketing team**:
- Initiates and promotes the development of direct reports in a structured way.
- Promotes cooperative and an inclusive way of working together within the BU team members and the cross functional teams.
- Ensures the team lives and executes customer-centricity, defined as listening to customers and meeting their needs to provide customer centric solutions, also ensures that in the team mindset and outcomes for the patient come first.
- Sets targets and objectives for the BU, promotes and regularly monitors achievement.
- Coaches, mentors and trains employees and appraises performance within the organization.
- In cooperation with HR and the General Manager hires, develops and retain commercial staff (marketing, sales), while developing a "best in class" working environment
- Maintains and strengthens the high reputations of Takeda in the Rare Disease arena, possibly representing Takeda in PDT Farmindustria working group.
**Financial & strategic planning**:
- Fully responsible for the local BU Rare business, including present and any future products in this therapy area.
- Develops a BU strategy in close cooperation with cross functional team members (Medical, Marketing, Sales, Value & Access, Business support etc.
).
- Ensures implementation of policies and programs to achieve revenues and profit targets.
- Establishes a financial plan including units, revenue and expenses in alignment with overall financial planning process, with regular forecasting.
- Informs Brand strategy and inspires the Brand Plans for the BU brands and develops & coordinates commercial strategies/tactics with specific timelines, budgets and stakeholder responsibilities.
- Ensures brands, competition, market dynamics, medical trends and levers of growth are assessed on a regular basis.
Develops a strategy on brand issues, market development, competitive positioning, customer segments & needs.
- Establishes and further develops a successful go-to-market model and drives projects for a revolutionary new onset in Pharmaceutical Marketing (implementing a "best in class" Rare Diseases organization).
**Sales Force planning and management**:
- Responsible for building and refining the account management capabilities of individual Key Account Managers as well as the whole organization, driving key account management as a mindset rather than just a function.
- Involves KAMs and customers in identifying critical insights to develop customer focused initiatives, innovative projects and materials.
- Sets Sales Force Effectiveness standards and KPI's and monitors achievement on regular basis.
- Drives KAM planning and management process.
- Aspire to the highest standard in Sales Force Effectiveness by dedicated training activities and regular assessments.
- Establishes Sales Force concept including coverage, resources, account planning and accurate targeting & segmentation.
- Develops effective and compliant SF incentive system in cooperation with GM and HR.
**Project Management & Cross Functional Cooperation**:
- Ensures implementation of truly cross-functional plans for sales and marketing, while working in close collaboration with Medical and Value & Access functions.
- Transforms and communicates strategies into implementable tactics and ensures smooth execution through own core team and cross functional team members.
- Promotes products/markets by innovative commercial programs and high quality education programs for health care stakeholders.
**Customer Activities**:
- Identifies, develops and maintains professional relationships with key customers, KOLs and