GroupM is looking for a Programmatic Specialist.
The candidate is expected to create, launch, and optimize programmatic advertising campaigns through multiple buying platforms (DSP).
The candidate will act as programmatic consultants, developing relationships with internal and external stakeholders and providing actionable campaign insights and key support for strategy and business development.
MAIN RESPONSIBILITIESCampaign setup in DSP & external tools/platformsMonitor and analyze campaign performances on KPIsAct as a consultant, giving recommendations for optimization and improvementDevelop programmatic campaign strategies based on overall advertiser goals and objectivesDevelop strong and effective audience targeted plans in accordance with campaign objectives (branding/performance)Perform regular reviews of campaign's status across revenue, KPIs, pacingStay up to date about programmatic technologies features, acting as the main point of contact for tech-related topics and optimization best practices and recommendationsDesign and implement tests to evaluate impacts of specific features/products/technologies/formats and tacticsSupervise the insertion order process and ensure adherence to terms and conditions, handle cancellations and reallocations in a timely mannerWork with main internal and external stakeholders (tech providers, agencies, clients, sales, product, and data science teams) to develop best practices for effective activations and reach out to the sales team for what appears to be at-riskBuild and develop relationships with key stakeholders (clients, agencies)ABOUT YOU1-2 years of programmatic buying/biddable/trafficking experience (hands-on platforms)Familiarity with main DSPs/buying platformsFamiliarity with analytics, brand-safety tools, tracking and attribution, reporting toolsFamiliarity with ad servers, rich media vendors, web debugging, and troubleshooting toolsGood usage of Excel and PowerPointEnglish: spoken and written form would be a big plusPassion for digital advertising; organized, detail-oriented, highly focused, and able to meet deadlinesExperience with automation solutions would be a plusGreat team playerLOCATIONWPP Campus in Milan (plus the option for hybrid working)
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