Job Summary:
The Product Specialist plays a key role in supporting the promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team, he/she implements a specific marketing plan for the local market and guarantees continuous support for Sales Management in both pre and post-sales activities to reach company targets and objectives. Key Accountabilities:
Support for the launch of new products of the business line. Provide all necessary and up-to-date marketing information and tools (e.g., presentations, HTA tools) to the Sales department to assist in achieving business goals. Create and keep up to date documentation of the business line and promotional material (e.g., scientific posters, brochures, flyers). Consult scientific literature regarding Werfen products and competitors. Prepare technical documentation needed for tenders and offers. Design, plan, organize, and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users). Collect information at scientific events (congresses, seminars, symposiums) to identify and involve key opinion leaders and reinforce the value of the product and innovative scientific trends. In collaboration with the Communication Team, plan, organize, promote, and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions. Contribute to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility. Visit customers for feedback gathering and troubleshooting of Werfen solutions. Manage promotional activities (e.g., demos) of Werfen solutions to Customers and potential Customers, together with the Sales force. In collaboration with Product Manager and Line Manager, design the most suitable solutions for complex projects in presales. Support Sales Specialists in the installation of new products and solutions during the launch phase. Collaborate in collecting data on competitors and market trends to improve product positioning and penetration. Networking/Key relationships:
Internal: Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A.
External: Customers - End Users - Suppliers - Opinion Leaders.
Minimum Knowledge & Experience required for the position:
Education: Bachelor's degree in Science, Medical Biotechnology, or related disciplines (e.g., biology, biochemistry, lab technician, etc.). Master's or PhD in Genetics is a plus.
Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
Experience in Oncology/Oncohematology will be an advantage.
Experience in NGS Target Panels on the most common NGS systems is mandatory.
Knowledge in whole exome assay is a plus.
Additional skills / knowledge:
Clinical value of an IVD test.
Knowledge of the techniques: PCR, Real Time PCR, NGS and sequencing, software.
Operating principles of diagnostic instrumentation for molecular biology.
Good laboratory practices.
Statistical knowledge.
SAP.
Office 365.
Language: Italian, native; English, level B2/C1.
Skills & Capabilities:
Be an effective team member.
Results oriented.
Customer oriented.
Analytical thinking.
Ability to plan effectively and prioritize activities.
Solid presentation and training skills.
Problem solving.
Innovative thinking.
Systemic vision.
Travel requirements:
Up to 50% of working time.
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