Dedalus Group is the leading healthcare and diagnostic software provider in Europe and one of the largest in the world.
The shareholding structure ensures stability and great financial capacity through the presence of Ardian, the largest private investment company in Europe and 4th in the world.
Starting in, Dedalus has decided to accelerate its expansion strategy by targeting a growing demand for innovative and comprehensive ICT and Clinical transformation solutions.Today Dedalus employs over 6200 highly skilled resources with more than 2500 people in R&D worldwide.Thanks to its undisputed cutting-edge portfolio of leading the new generation solutions, Dedalus covers the whole spectrum of needs for healthcare operators, supporting over 5000 hospitals and 4800 laboratories around the world.The Healthcare ecosystems deliver mission critical services and tasks in an highly complex and fast changing environment.
A radical change of the healthcare service delivery paradigm is happening:
shifting from the ?episode centric?
approach to the ?continuum of care?
approach, with the person?s needs at the very center of the solution design process.With its innovative framework of comprehensive and process-oriented suite of solutions, Dedalus Group aims to enable such a revolutionary transformation for all healthcare organizations, for Caregivers and Professionals and for the Patients and Citizens.The Product Marketing Specialist will join the Global Product Marketing Office supporting the team?s mission, which is to act as a shared service leading and supporting every Dedalus Global Business Unit (BUs) in unlocking the value of our solutions.Our goal is to create and market products people want to buy; we believe this can be accomplished focusing on effective product strategy and market knowledge.
The Global Product Marketing team operates in continuous collaboration with Product Management teams and MarCom globally.What willyou doProduct Marketing Strategy:
Develop specific marketing plans and activities for specific products or product lines to establish, enhance or distinguish product placement within the competitive arena.
Align product value, message, and deliverables to brand identity Market research, monitoring competitive activity, and supporting new corporate campaigns.Share the vision:
Support the adoption of company product strategy framework Train and support colleagues in moving to an outside-in/value-based thinking model Support corporate culture:
leverage on experience and best practices Production and marketing Communication Create product release materials:
release notes, what?s new, tutorials of main features, supervise product documentation content & templates Create product communication materials:
internal presentations, sales training, and sales kit, contribute to public marketing materials (images, videos, PPTs, webinars, posts) Work with MarCom team to define and implement marketing campaigns Contribute to Product Management:
Support launch initiatives working with BU Product Managers Develop templates and deliverables to effectively communicate roadmap and product value to different stakeholders
**Required Skills**:
ITALY office / remote