Product Marketing Manager JD Job Title: Product Marketing
Department: ADP ESI Marketing
Office Location: Milan: with Flex contract 3 days in the office and 2 days working from home
Reports To: Nicola Uva
Language Skills: Italian, English
Job Description: A product marketer is responsible for developing and executing marketing strategies that drive the adoption and success of a company's products or services. Here are some of the key responsibilities of a product marketer:
What You'll Do: Conduct market research to understand the market, competition, and target audience.Define the product positioning and unique selling proposition (USP).Develop messaging and content that communicates the product's value proposition.Collaborate with cross-functional teams to ensure consistent product messaging.Launch and promote the product through go-to-market strategies.Analyze and optimize marketing campaigns based on performance data.Overall, a product marketer plays a critical role in ensuring the success of a company's products or services by developing and executing effective marketing strategies.
Education: A bachelor's degree in marketing, business, computer science or a related field; MBA or Master's Degree preferred.
Language skills: Native English fluency mandatory Who You Are: Marketing expertise: Strong understanding of marketing principles and tactics.Product knowledge: Deep understanding of the company's products and market.Communication skills: Excellent written and verbal communication skills.Analytical skills: Skilled at analyzing data and making data-driven decisions.Collaboration skills: Ability to work closely with cross-functional teams.Creativity: Innovative in promoting the product and engaging the audience.Project management skills: Ability to manage multiple projects and meet deadlines.Behavioral characteristics: Intellectually curious, resilient, and tenacious.Technical competencies: Familiarity with Salesforce, Eloqua, Microsoft 365, and other marketing tools.Travel Needs: Must be able to travel in the region as well as in Europe and USA.
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