Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Acute Care Marketing team he/she implements a specific marketing plan for the local market and guarantees continuous support for Sales Management both in pre and post-sales activities to reach company targets and objectives.
Key Accountabilities
Support for the launch of new products of the business line
Provide all necessary and up-to-date marketing information and tools (e.g., presentations, HTA tools, etc.) to the sales department to assist them in achieving business goals
Create and keep up to date documentation of the business line and promotional material (e.g., scientific posters, brochures, flyers).
Consult scientific literature regarding Werfen products and competitors
Prepare technical documentation needed for tenders or offers
Design, plan, organize, and facilitate training courses and/or clinical training programs both internally (for the sales department) and externally (for customers and end-users)
Collect scientific information in external events in Werfen (congresses, seminars, symposium) to identify and involve key opinion leaders, collecting scientific information that reinforces the value of the product and innovative scientific trends
Plan, organize (in collaboration with the Communication Team), promote, and actively participate in scientific events sponsored by Werfen (congresses, seminars, symposium) to strengthen scientific knowledge, image and establish Werfen solutions as a standard of diagnostic management of the patient
Contribute to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility
Visit customers for feedback gathering and troubleshooting of Werfen solutions
Manage promotional activities (e.g., demos) of Werfen solutions to customers and potential customers, together with the sales force.
In collaboration with the Line Manager, design the most suitable solution for complex projects in presales
Support Sales Specialists in the installation of new products and solutions during the launch phase
Collaborate in collecting data on competitors and market needs to improve product positioning and penetration
Networking/Key relationships
Internal: Sales - Customer Service - Tenders - Offers - Logistics - Image and advertising - Management control - QA
Minimum Knowledge & Experience required for the position
Education: Bachelor's degree in science, biotechnology, engineering, or related discipline (e.g., biology, biochemistry, biomedical engineering, lab technician, etc.)
Experience: At least 2 years' experience in a sales or marketing position within an IVD company operating in an international context
Experience in a laboratory setting is mandatory, even during academic studies.
Knowledge of the products in the business line will be an advantage
IT knowledge will be an advantage
Additional skills / knowledge
Clinical value of an IVD test
Operating principles of diagnostic instrumentation
Good laboratory practices
Statistical knowledge
SAP
Microsoft Office
Skills & Capabilities
Be an effective member of a team
Results-oriented
Attention to the customer
Analysis of critical situations
Analytical thinking
Ability to plan effectively and prioritize activities
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