GENERAL ROLEIn close collaboration with the Métier teams and within the subsidiary Communication Hermès team, the Press & Influence Coordinator Beauty & Perfumes will initiate, develop, and execute effective PR & influencer strategies for Perfume & Beauty, in order to meet strong and qualitative visibility on Hermès Perfume & Beauty launches within proper timelines and budgets.MAIN RESPONSABILITIESEnhance, leverage, and strengthen local relationships and contacts with print and online beauty press;Pitch story ideas to editors and work with them on on-going articles;Work on interviews' opportunities with in-house perfumer & Hermès beauty creative talents;Track and maintain the influencer database to ensure it is up to date and optimized;Create a strong loyal community of local key opinion leaders around the House perfume & beauty métiers;Responsible for talent discovery, cultivate and build influencer relationships;Orchestrate and execute local programs, events, and press previews in order to secure press and influencer attendance with qualitative and quantitative coverage;Dare fresh and innovative initiatives, inspired by his/her knowledge of the Hermès world and programs;Support and coordinate global events planning;Organize PR samples and shipping of products to press and influence through global creative seedings;Proof-read press releases translation from Italian and in-house talents' quotes in articles;Monitor, analyze and communicate PR and Influence results on a regular basis, and optimize based on results;Ensure top positions in the Hermès Rankings in perfume and beauty categories.PROFILEBachelor's and Master's degree preferably with communication focus;Fluency in Italian and English.
A third language will be considered an advantage;Professional background: previous experience in similar positions, preferably inan external press office or in the press department of a fashion house;Strong fashion taste and sensitivity;Solid cultural background and international outlook;Strong feeling for the times and items of social interest;Familiarity with the media;Attention to detail and quality;Proficient with Excel / IT tools;Professionalism, enthusiasm, dynamism, ease of integration and teamwork complete the profile.Hermès engages positive and passionate people who own the following requirements:Excellent interpersonal and communication skills, with a customer service orientation;Team player mentality to build meaningful relationships and ability to work autonomously;Availability, flexibility and dynamism to function in a high-pace environment;Determined to be part of a people centric retail project, for which is required vocation for human values, passion and a strong aesthetic sense.In Hermès diversity of experience and perspectives create a better work environment, we value, ensure and believe in gender equality, welcoming individuals of all backgrounds.
Join the human adventure of Hermès!
#J-18808-Ljbffr