GENERAL ROLEIn close collaboration with the Métier teams and within the subsidiary Communication Hermès team, the Press Influence Coordinator Beauty Perfumes will initiate, develop, and execute effective PR influencer strategies for Perfume Beauty, in order to meet strong and qualitative visibility on Hermès Perfume Beauty launches within proper timelines and budgets.MAIN RESPONSABILITIESEnhance, leverage, and strengthen local relationships and contacts with print and online beauty press;Pitch story ideas to editors and work with them on on-going articles;Work on interviews' opportunities with in-house perfumer Hermès beauty creative talents;Track and maintain the influencer database to ensure it is up to date and optimized;Create a strong loyal community of local key opinion leaders around the House perfume beauty métiers;Responsible for talent discovery, cultivate and build influencer relationships;Orchestrate and execute local programs, events, and press previews in order to secure press and influencer attendance with qualitative and quantitative coverage;Dare fresh and innovative initiatives, inspired by his/her knowledge of the Hermès world and programs;Support and coordinate global events planning;Organize PR samples and shipping of products to press and influence through global creative seedings;Proof-read press releases translation from Italian and in-house talents' quotes in articles;Monitor, analyze and communicate PR and Influence results on a regular basis, and optimize based on results;Ensure top positions in the Hermès Rankings in perfume and beauty categories.PROFILEBachelor's and Master's degree preferably with communication focus;Fluency in Italian and English.
A third language will be considered an advantage;Professional background: previous experience in similar positions, preferably inan external press office or in the press department of a fashion house;Strong fashion taste and sensitivity;Solid cultural background and international outlook;Strong feeling for the times and items of social interest;Familiarity with the media;Attention to detail and quality;Proficient with Excel / IT tools;Professionalism, enthusiasm, dynamism, ease of integration and teamwork complete the profile.Hermès engages positive and passionate people who own the following requirements:Excellent interpersonal and communication skills, with a customer service orientation;Team player mentality to build meaningful relationships and ability to work autonomously;Availability, flexibility and dynamism to function in a high-pace environment;Determined to be part of a people centric retail project, for which is required vocation for human values, passion and a strong aesthetic sense.In Hermès diversity of experience and perspectives create a better work environment, we value, ensure and believe in gender equality, welcoming individuals of all backgrounds.
Join the human adventure of Hermès!
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