GENERAL ROLE In close collaboration with the Métier teams and within the subsidiary Communication Hermès team, the Press & Influence Coordinator Beauty & Perfumes will initiate, develop, and execute effective PR & influencer strategies for Perfume & Beauty, in order to meet strong and qualitative visibility on Hermès Perfume & Beauty launches within proper timelines and budgets.
MAIN RESPONSABILITIES Enhance, leverage, and strengthen local relationships and contacts with print and online beauty press; Pitch story ideas to editors and work with them on on-going articles; Work on interviews' opportunities with in-house perfumer & Hermès beauty creative talents; Track and maintain the influencer database to ensure it is up to date and optimized; Create a strong loyal community of local key opinion leaders around the House perfume & beauty métiers; Responsible for talent discovery, cultivate and build influencer relationships; Orchestrate and execute local programs, events, and press previews in order to secure press and influencer attendance with qualitative and quantitative coverage; Dare fresh and innovative initiatives, inspired by his/her knowledge of the Hermès world and programs; Support and coordinate global events planning; Organize PR samples and shipping of products to press and influence through global creative seedings; Proof-read press releases translation from Italian and in-house talents' quotes in articles; Monitor, analyze and communicate PR and Influence results on a regular basis, and optimize based on results; Ensure top positions in the Hermès Rankings in perfume and beauty categories.
PROFILE Bachelor's and Master's degree preferably with communication focus; Fluency in Italian and English.
A third language will be considered an advantage; Professional background: previous experience in similar positions, preferably inan external press office or in the press department of a fashion house; Strong fashion taste and sensitivity; Solid cultural background and international outlook; Strong feeling for the times and items of social interest; Familiarity with the media; Attention to detail and quality; Proficient with Excel / IT tools; Professionalism, enthusiasm, dynamism, ease of integration and teamwork complete the profile.
Hermès engages positive and passionate people who own the following requirements: Excellent interpersonal and communication skills, with a customer service orientation; Team player mentality to build meaningful relationships and ability to work autonomously; Availability, flexibility and dynamism to function in a high-pace environment; Determined to be part of a people centric retail project, for which is required vocation for human values, passion and a strong aesthetic sense.
In Hermès diversity of experience and perspectives create a better work environment, we value, ensure and believe in gender equality, welcoming individuals of all backgrounds.
Join the human adventure of Hermès!
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