Press & Influence Coordinator Beauty & PerfumesAt a glance
Job Category
- Communication - Activation, Influence
- Years of Experience
- Minimum 6 years
- Contract Type
- Unlimited contract
- Job Schedule
- Full time
- Locations
- Uffici - Milano
- Legal Employer
- Hermès Italie SpA
- Posting Date
- 11/21/2024, 09:25 AM
- About the team
- Hermès was born in Paris in 1837 as a laboratory of harnesses and saddles for horses: since then, six generations of artisans have explored new crafts, animated by a creative impulse, combined with beautiful and processed with care material.
- Today Hermès is an international group committed to innovation in a subtle harmony between past, present and future. It is a company founded on high standard values of dedication to excellence and authenticity of its objects. An independent family house that pursues its French artisan tradition: Hermès creates, sells and manufactures beautiful, useful and durable objects.
- The company brings together more than 20.000 employees in 50 countries; the Italian branch is located in Milan and provides the local support and management to the 10 Stores present in the country.
- Hermes Italie was born in 1987 with the first store in Milan, 21 via Sant'Andrea. Since then the branch was opened and the continuous growth lead to the current retail presence in the country: 10 stores, including 2 seasonal openings and 2 flagship stores, located in Milan and Rome.
Details of the job
**GENERAL ROLE**
- In close collaboration with the Métier teams and within the subsidiary Communication Hermès team, the Parfums & Beauty PR and Influence Coordinator will initiate, develop, and execute effective PR & influencer strategies for Perfume & Beauty, in order to meet strong and qualitative visibility on Hermès Perfume & Beauty launches within proper timelines and budgets.
**MAIN RESPONSABILITIES**
- Enhance, leverage, and strengthen local relationships and contacts with print and online beauty press;
- Pitch story ideas to editors and work with them on on-going articles;
- Work on interviews' opportunities with in-house perfumer & Hermès beauty creative talents;
- Track and maintain the influencer database to ensure it is up to date and optimized;
- Create a strong loyal community of local key opinion leaders around the House perfume & beauty métiers;
- Responsible for talent discovery, cultivate and build influencer relationships;
- Orchestrate and execute local programs, events, and press previews in order to secure press and influencer attendance with qualitative and quantitative coverage;
- Dare fresh and innovative initiatives, inspired by his/her knowledge of the Hermès world and programs;
- Support and coordinate global events planning;
- Organize PR samples and shipping of products to press and influence through global creative seedings;
- Proof-read press releases translation from Italian and in-house talents' quotes in articles;
- Monitor, analyze and communicate PR and Influence results on a regular basis, and optimize based on results;
- Ensure top positions in the Hermès Rankings in perfume and beauty categories.
**PROFILE**
- Bachelor's and Master's degree preferably with communication focus;
- Fluency in Italian and English. A third language will be considered an advantage;
- Professional background: previous experience in similar positions, preferably in an external press office or in the press department of a fashion house;
- Strong fashion taste and sensitivity;
- Solid cultural background and international outlook;
- Strong feeling for the times and items of social interest;
- Familiarity with the media;
- Attention to detail and quality;
- Proficient with Excel / IT tools;
- Professionalism, enthusiasm, dynamism, ease of integration and teamwork complete the profile.
- Hermès engages positive and passionate people who own the following requirements:
- Excellent interpersonal and communication skills, with a customer service orientation;
- Team player mentality to build meaningful relationships and ability to work autonomously;
- Availability, flexibility and dynamism to function in a high-pace environment;
- Determined to be part of a people centric retail project, for which is required vocation for human values, passion and a strong aesthetic sense.
About Hermès
A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs nearly 20,000 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Hermès cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial anchoring that respects people and resources. Sixteen artisanal métiers feed the creativity of the house, whose collections are presented in over 300 stores around the world.