Country Italy Description Four Corners is the business line of AHCG, specialized in recruiting high profile professionals in the Fashion, Luxury and Lifestyle market.
On behalf of a Luxury Fragrances Brand, we are now looking for a: Global PR Manager The ideal candidate, reporting to the Company Founder, will be responsible for online and offline PR, spanning corporate, business, lifestyle and fashion global press, through all channels Print, TV, Radio, Web, Social Media.
We are looking for a high potential professional, with a strong personal culture and knowledge, and with an effective experience as PR manager, preferably within a well-structured Company operating in the Luxury Field.
Responsibilities: To develop and implement Global PR and creative strategies that generate consumer awareness, brand desirability, traffic and purchase online; To design, manage and implement online and offline PR activity in line with brand positioning by using tools and media that strengthen the brand, including, but not restricted to, feature articles, product placements and promotional events and create and implement traffic-driving campaigns including blog coverage and social media exposure; Daily communication with key members of the media and work on the development and implementation of all Global PR events; Production and distributing of Global press materials and press releases; To manage budgets and implement measurement schemes that report PR spend against traffic and coverage performance and include post campaign analysis to measure ROI; Requirements Knowledge and Competencies: A minimum of 4-5 years experience in a luxury PR function ideally in the fashion digital space; A creative thinker with good experience of working on successful media campaigns; A strong network of fashion and digital media contacts; Good interpersonal skills, proactive and tenacious spirit - highly self-motivated; Fluent in Italian and English Desire to work in a fast-paced, results-oriented, dynamic start-up environment.
Location: Milan.
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