Job Summary: *This role requires you to be in the Milan office Four days per week*The Italian PR Manager is accountable for Comms strategy for selected Disney+ titles and campaigns among GE and Studio content.
They will also support Corporate CommsAreas of ResponsibilityPR & Comms for Disney+:Own the day to day press office for Disney+ (GE and Studios titles), including junkets, screeners, press screenings, press releases, newsletters, creative solus title ideas and reporting and score cards as requested for Italy.Collaborating closely with regional counterparts and local marketing departments to ensure coherent execution of communication strategyCollaborate with PR agencies, Programming, Digital Marketing and Performance Marketing to ensure compliance with the Triple Lock Process and protection of confidential informationWork in collaboration with Marketing and Social teams to launch content marketing materials on Disney social accounts and with pressPlan and implement local events together with DTC & Theatrical Marketing teams, such as screenings, gala premiers and talent visitsWorking with local influencers to support solus or brand campaigns with dedicated activitiesSupport during cross-lobs local events (premieres, junkets, screenings) inviting local celebrities, influencers, press and handling guests on the ground to grant social coverageCorporate Comms:Supporting PR Director as to the following activities:Corporate Comm.
Strategy in concert with the Company guidanceAccountable for corporate public announcementsCoordinating and approving Executives' interviewsSupervising and approving speaking opportunities for LT members and executive during meetings/events etc…Monitoring press review and social media channelsCrisis Management support to PR DirectorTaking care of EMEA to deliver locally B2B comms strategies for Italy through our Disney+ and Advertising teams;Proactive B2B media relations for a range of business areas including advertising, content sales and affiliate partnersSupporting Content Sales teams to deal with external clients PR teams, specifically about comms implications: eg.
press announcements and activities to promote our content in free or pay TV, when possible (Rai, Mediaset, SKY, etc).Lead all aspects of our content sales communications strategy including working in steps with marketing to support at key sales calendar moments ('Xmas on Rai, etc);Accountable for our affiliate partnerships comms activities, announcements, press releases as defined by the business, and to deal with EMEA team for approval process;Support high profile executives writing scripts and remarks at this eventThe role may occasionally involve internal comms including briefing notes for executivesExperience and Professional Qualifications RequiredBachelor's degree or higher, English, communications, marketing or public relations.Minimum 5 years of experience within press office, public relations, corporate communications or brand managementProven excellence in writing and editing required, both in Italian and English.Have experience of supporting Crisis ManagementBe dedicated, a person that loves to come up with new initiatives but also a person who likes to work in fast paced environments.An understanding of business needs and project managementProven track record to self-direct and drive projects from start to finishAbility to operate across different markets and LOBsSupportive, professional and able to handle confidential informationAble to act as an ambassador for the department with key internal collaboratorsSkills RequiredProficient in EnglishOffice (Power point, word, excel)Excellent communication and writing skillsPresentation skillsCompetencies RequiredAbility to build positive relationships with key people or organizationsA creative mind patterned with the ability to find the best practical solutionPassionate about the PR industryProject management experience
