At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us. As part of the Communication team, you will excel and enjoy this position if you are ready to actively handle the following missions: Define and implement PR, Digital PR and Paid Influence strategy and manage Sephora Italia brand activation projects and events ensuring best in class execution.
Key Activities/Responsibilities Public Relations: Develop and implement comprehensive short and long term PR strategies and KPIs to enhance Sephora Italia and exclusive third party brands' visibility and reputation. Manage media relations, leveraging strong relationships with key media contacts to ensure earned media coverage and KPIs. Monitor and analyze media coverage and manage crisis communication if needed. Cultivate and coordinate talent relationships and partnerships and ensure effective earned results through dedicated PR activities. Influencer marketing: Develop and implement comprehensive influencer marketing strategies aligned with overall marketing goals and brand vision. Oversee the planning, execution, and optimization of influencer marketing campaigns across various platforms. Monitor and analyze campaign performance using relevant metrics and KPIs. Ensure that all influencer-generated content adheres to brand guidelines and fits relevantly to current trends and channel-specific language. Collaborate closely with other departments, including the Media and Social Media teams, to ensure optimal coordination of 360° campaigns. Event Management: Plan, organize, and execute high-profile events, including PR open days, product launches, consumer events, and field activations. Collaborate with cross-functional teams to ensure successful event execution and post-event analysis. Strategic Planning: Identify and leverage new opportunities for brand exposure and engagement in the Italian market. Manage budgets effectively, ensuring optimal allocation of resources for PR and event activities. Team Leadership: Lead and mentor a team of PR and event professionals. Provide guidance and support in executing PR campaigns and event plans. Management and Coordination of PR, Digital PR and Event Agencies: Identify and manage PR, digital PR, and event agencies based on the company's strategic goals and budget. Negotiate contracts and service level agreements with selected agencies. Who we are looking for: We are looking for an enthusiastic and dynamic PR Manager who excels in fostering positive relationships and possesses a passion for teamwork. The ideal candidate is someone who brings vibrant energy to the workplace and has a strong sensitivity to disrupting traditional branding logics and a passion for building lifestyle brands through impactful communication activities.
How to be successful in the role and at Sephora: To be successful in this role, you should demonstrate exceptional interpersonal skills and the ability to communicate effectively with diverse audiences. Success will be achieved by demonstrating a positive attitude, proactively contributing to team efforts, and consistently working to cultivate a supportive workplace culture.
Qualifications: Minimum of 5-7 years of experience in PR and event management. Proven track record of successful PR campaigns and high-impact events. Excellent communication, negotiation, and interpersonal skills. Strong organizational and project management abilities. Creative thinker with a strategic mindset and attention to detail. Fluent in English and Italian, both written and spoken. Why join the SEPHORA team: Working Environment: modern offices with break/relax areas for your well-being in the center of Milan. Enjoy our extraordinary planning of activities, such as Annual Convention, team buildings, etc. Work-life balance: smart working and flexible hours. Sephora Stands: positive social and environment impact activities organized by our "Sephora Stands" committee. Career paths: you will continue evolving and building your skills through personalized training and development plans, created by our center of expertise "Sephora University." Meaningful Rewards: competitive tailored welfare offer, free beauty product gifts and access to discounts on Sephora and LVMH products. Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
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