Performance Marketing Specialist

For a leading international company in the Manufacturing & Retail sector, we are looking for a Performance Marketing Specialist.
**Responsibilities**:
- Campaigns' activation, optimization and reporting both on search and display networks
- Budget allocation based on data driven approach
- Proactively find innovative ways to improve campaigns' performance, from brainstorming to go-live
- Liaise with 3rd party providers and partners as well as other departments within the Company
- Contribute to team meetings, team initiatives and knowledge sharing
- Continuous monitoring of digital marketing trends and best practices
- Strategic presentations and reports
**Requirements**:
- 3 to 5 years of experience in the role
- A strong background in search advertising and a very analytical mindset
- Deep operational knowledge of all Paid Search tools and engines: Google Ads, Bing, Yahoo!, Yelp, AdMarketplace.
Knowledge of SA360 is a nice to have
- Deep operational knowledge of main Social Networks and Business Manager
- Operational knowledge of the Criteo Panel
- Good knowledge of Analytics tools like Google Analytics and Adobe (analysis and reporting purposes)
**Locations**: Milan
**Modality**: Hybrid work