TXT Group is an international, IT end-to-end provider of consultancy, software solutions and services, supporting the digital transformation of customers' products and core processes. With a proprietary software portfolio and deep expertise in vertical domains, TXT Group operates across different markets, with a growing footprint in Aerospace, Aviation, Defense, Industrial, Government and Fintech. The holding company, TXT e-Solutions, has been listed on the Italian Stock Exchange - STAR segment (TXT.MI) - since July 2000. TXT Group is headquartered in Milan and has subsidiaries in Italy, Germany, the United Kingdom, France, Switzerland and the United States of America.
Performance Marketing Specialist:
TXT Group is seeking a Performance Marketing Specialist for its group company, Refine Direct. Refine Direct is a performance-oriented digital advertising agency specializing in generating traffic and qualified leads across various channels (Search, Social, Display, Email, SMS, Newsletter). We are looking for a candidate with 2-3 years of experience in lead generation and performance-oriented acquisition on Search and Social channels.
Main Responsibilities: Support the lead generation strategy across various sectors in which Refine Direct operates (Telco, Energy, Education, Automotive, etc.);Manage structured clients, handling the strategy and execution of campaigns, managing cumulative budgets exceeding 100k/month;Manage online marketing campaigns on Social Advertising platforms (e.g., Facebook, TikTok), SEM, Display, and re-targeting campaigns;Analyze data to identify trends and optimization opportunities;Create and manage client reports with campaign metrics, insights, and observations. Technical Requirements: Knowledge of digital advertising technologies and advanced analysis/tracking tools (e.g., Google Analytics, Google Tag Manager);Knowledge of lead acquisition marketing channels (Facebook Ads, Google Ads, TikTok, etc.);Ability to create, manage, and optimize structured digital campaigns with significant monthly budget management and monitoring;Excellent command of the English language. A minimum of 2 years of experience in managing lead acquisition marketing channels (Facebook Ads, Google Ads, TikTok, etc.) is required.
Considered a Plus: Creation of LPs through tools (e.g., Unbounce) and Chatbots (e.g., Landbot), graphic management and creation (e.g., Canva or Bannerbear), and advertising automation tools (e.g., Revealbot, Smartly);Strong analytical skills: ability to analyze KPIs and make data-driven decisions to maximize performance. Education: Degree in Economics or Marketing & Communication.
The profile is completed by attention to detail, work organization, teamwork skills, respect for deadlines, and communication and presentation abilities.
Why Choose Refine Direct of the TXT Group: Dynamic and Innovative Environment: A stimulating work environment that promotes innovation and professional growth.Smart Working: Flexible work arrangements with the possibility of working remotely up to 9 days a month, fostering a better work-life balance.Permanent Contract: Job stability guaranteed by a permanent contract.Diversified Projects: Involvement in projects across various sectors (Telco, Energy, Education, Automotive, etc.), offering the opportunity to gain diverse experiences.Teamwork: Working in a collaborative and supportive team that values teamwork and innovative ideas.Advanced Technologies: Access to advanced digital advertising and analysis/tracking tools, supporting continuous performance improvement.Working with Structured Customers: Interaction with important and structured clients, offering the opportunity to build a solid professional portfolio. Refine Direct is the ideal environment for motivated and passionate digital marketing professionals who are eager to grow and establish themselves in a dynamic and constantly evolving sector.
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