**Overview**
Able is a purpose-driven company focused on making the overall population fitter, healthier, and happier by providing a 360-degree personalized approach to weight care for tens of thousands of people worldwide.
We are customer-obsessed, authentic, and super pumped to create innovative tech solutions that are accessible and will impact and improve the lives of our customers.
**Able**
Able is different.
It provides a science-backed, comprehensive program personalized to users' biology and lifestyle and supported by 1-on-1 coaching.
It's the safest and most effective way to improve metabolic health and achieve sustained weight care.
**The team**
You will be joining a strong team of >70 people with high talent density who enjoy working in our fast-paced, 100%-remote environment.
Our team is fully international and passionate about building the future of health and weight care for our customers.
**About the role**
As the Performance Marketing Lead, you will be responsible for developing and executing data-driven marketing initiatives that drive user acquisition and revenue growth.
**Responsibilities**
- Develop and implement performance marketing strategies, including paid search, display advertising and social media advertising.
- Analyze and optimize marketing efforts based on key performance indicators (KPIs) and return on investment (ROI).
- Collaborate with internal teams to optimize website conversion rates and improve overall user experience.
- Manage and allocate marketing budget to maximize growth and achieve performance marketing goals.
- Conduct market research and stay up-to-date on industry trends, best practices, and competitor activities to ensure our marketing strategies remain competitive.
- Develop A/B testing strategies to continuously improve ad creatives, targeting, and messaging.
- Oversee the creation of compelling content and marketing materials, including ad copy, ad creatives and post-click experience.
- Work closely with external agencies and partners to maximize marketing efforts and improve overall performance.
- Establish and maintain strong relationships with advertising platforms, tool providers, and other relevant vendors.
- Regularly report on campaign performance, insights, and recommendations to senior leadership and other stakeholders.
**Requirements**:
- Strong knowledge of various digital marketing channels, including paid search, display advertising and social media advertising.
- Expertise in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics.
- Excellent analytical skills, with the ability to analyze large data sets and derive actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
- Knowledge of the health industry and an understanding of the unique challenges and opportunities in this space is a plus.
**Benefits**
- Flexible, remote working environment
- Employee share options program
- In-person company retreats and virtual gatherings
- Apple laptop and equipment for your needs
- Unlimited paid holidays
- Work with incredibly talented colleagues
**Life at Able**
By joining Able, you'll become part of a team that picks each other up, collaborates daily, and works hard, fast, and smart because they're motivated and passionate about being the best in the industry.
We thrive on innovation, we push the boundaries, and we're proud of the work we do that really helps thousands of people live happier and healthier lives!
**Equality**
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Li-Remote