Performance Marketing & Digital Advertising Specialist

Hybrid role with presence at the office according to team's organizationOffice based in MilanWhat you can expect from the recruitment process:
HR interviewTestC-level interviewMotorK is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any kind. Our company is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at MotorK are based on business needs, job requirements, and individual qualifications, without regard to race, colour, religion or belief, age, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
All personal information will be collected under our Privacy Policy .
MotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector. At MotorK our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience. We are on a fast and ambitious trajectory and serving 90% of the automotive manufacturers. To continue our growth, we are hiring new talents. If you want to spark the future of the automotive world, join us.
We're actively looking for a Performance Marketing & Digital Advertising Specialist to support our digital acquisition department and contribute to the growth of our Marketing Tech proposition.
RESPONSIBILITIES: Support the lead generation strategy for car dealersManage multiple structured accounts, owning the strategy and the execution of the campaignsManage online marketing campaigns in Social Advertising platforms (e.g. Facebook), SEM, Display and re-targeting campaigns (Google Ads, Criteo etc)Analyse data to identify trends and optimization opportunitiesCreate and manage accurate reports for clients with campaign metrics, insights and observationsRequirements2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing etc).Previous experience in managing structured digital campaigns with relevant monthly budgetKnowledge of digital advertising technologies and advanced analytics/tracking tools (e.g Smartly, Leadsbridge, SEMRush, Hotjar, Google Analytics, Google Tag Manager, Data Studio etc)Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performanceBachelor Degree in Marketing, Communication or similar majorGood communication and presentation skills#J-18808-Ljbffr