Performance Marketing & Digital Advertising Specialist

col-wideJob Description:

Performance Marketing & Digital Advertising Specialist - Milan - Motork
MotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector. At MotorK our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience. We are on a fast and ambitious trajectory and serving 90% of the automotive manufacturers. To continue our growth, we are hiring new talents. If you want to spark the future of the automotive world, join us.
We're actively looking for aPerformance Marketing & Digital Advertising Specialistto support our digital acquisition department and contribute to the growth of our Marketing Tech proposition.
RESPONSIBILITIES:
Support the lead generation strategy for car dealers
Manage multiple structured accounts, owning the strategy and the execution of the campaigns
Manage online marketing campaigns in Social Advertising platforms (e.g. Facebook), SEM, Display and re-targeting campaigns (Google Ads, Criteo etc)
Analyse data to identify trends and optimization opportunities
Create and manage accurate reports for clients with campaign metrics, insights and observations

Requirements
2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing etc).
Previous experience in managing structured digital campaigns with relevant monthly budget
Knowledge of digital advertising technologies and advanced analytics/tracking tools (e.g Smartly, Leadsbridge, SEMRush, Hotjar, Google Analytics, Google Tag Manager, Data Studio etc)
Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performance
Fluent in English
Bachelor Degree in Marketing, Communication or similar major
Good communication and presentation skills
Attention to detail