Performance Marketing & Digital Advertising Specialist - Milan - Motork MotorK is the leading sales and marketing technology company in Europe, specialized in the automotive sector. At MotorK, our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services to offer the best digital customer experience. We are on a fast and ambitious trajectory, serving 90% of the automotive manufacturers. To continue our growth, we are hiring new talents. If you want to spark the future of the automotive world, join us.
We're actively looking for a Performance Marketing & Digital Advertising Specialist to support our digital acquisition department and contribute to the growth of our Marketing Tech proposition.
RESPONSIBILITIES: Support the lead generation strategy for car dealers.Manage multiple structured accounts, owning the strategy and the execution of the campaigns.Manage online marketing campaigns in Social Advertising platforms (e.g. Facebook), SEM, Display, and re-targeting campaigns (Google Ads, Criteo, etc).Analyse data to identify trends and optimization opportunities.Create and manage accurate reports for clients with campaign metrics, insights, and observations.Requirements: 2-3 years of experience in lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing, etc).Previous experience in managing structured digital campaigns with a relevant monthly budget.Knowledge of digital advertising technologies and advanced analytics/tracking tools (e.g. Smartly, Leadsbridge, SEMRush, Hotjar, Google Analytics, Google Tag Manager, Data Studio, etc).Strong analytical skills: ability to analyse KPIs and make decisions based on insights to maximize performance.Fluent in English.Bachelor's Degree in Marketing, Communication, or a similar major.Good communication and presentation skills.Attention to detail.
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