Performance Ecommerce Media Account

Organize and plan the SEM, DABA and DPA main activity to promote key messages enhancing brand visibility and business development;
- Planning and Optimize the activities with the agency partners (ROAS, CPC, CR);
- Check the figures on the Google Analytics and provide monthly report and analysis for each activity manage;
- Follow the main Marketing calendar and adapt the message for Google and Social channels;
- Set up and manage SEA program with leading partners maximizing sales and ROI;
- Partner with Marketing Dept.
to push the same communication among the channel;
- Manage tracking directly with the main IT vendor;
- Campaign set up in the principal external tools and platforms.
**Profile**:
- Bachelor or Master Degree in Economics, Digital or similar;
- 2 years minimum experience of digital marketing with a proven track record of driving ROI and sales (previous experience in the luxury sector is considered a plus);
- Solid knowledge of Google Ads manager, Meta Business manager, Google Analytics;
- A natural curiosity for the Google environment and proacvtitiy on the Digital new features it's plus;
- Ability to think strategically and creatively, developing practical and specific strategy and tactics to produce tangible results;
- Exceptional planning and project management skills;
- Ability to manage and coordinate external resources (third party e-com service providers, web agencies, marketing agencies, social media agencies) providing briefings, technical specs/requirements, monitoring implementation and tracking results of every project.