Partner Marketing Manager

About LiferayLiferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, Middle East, and Asia.
As the leading provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges.Our flagship product is the Liferay Digital Experience Platform, which companies like Honda, Bank of the West, and Airbus use to build customized experiences for their customers and employees.But we don't just make awesome software; we are also fueled by agreater-than-profit vision.
By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others.Liferay donates 10% of our profits to charities around the world.
Oh, we're also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!About You and this RoleAt Liferay, we are continuing to grow and enhance our partner program.
We have passionate partners, world-class products, and a greater-than-profit vision of making excellent open-source software while giving back to global communities.If you are an experienced Partner Marketing Manager who is excited by the impact digital experience software can have on customer experience and business growth; a strategist; a listener and learner who likes adding value and taking programs and processes to the next level; and are up to date on marketing best practices to drive lead generation, education, and brand awareness, along with creating productive and dedicated partner relationships, this is the role for you.Generating high-quality leads is vital to any organization, and we are no different.
Developing creative ways to do this with partners is fundamental to our mutual success.
This role includes both strategy creation and tactical execution of joint, integrated marketing programs.Reporting to the Global Director of Partner Marketing, you will work closely with a team of local field marketing, sales, and channel leaders, to contribute to the sales growth across EMEA while benefiting from an opportunity to advance your career in a high-growth, international company.You will work directly with our partners in Italy, Greece, Turkey, and Israel to ensure marketing strategies and campaigns align with Liferay's sales and marketing goals and the business goals of each partner company.
You will be responsible for ensuring a diverse and well-rounded set of marketing activities is executed among partners to generate quality leads and drive the sales pipeline.Successful candidates will have strong marketing and communications skills.
The ability to build productive and positive business relationships is a must.Key ObjectivesContribute to channel revenue by aligning marketing strategy with sales goals for partners in assigned regionThrough innovative, integrated marketing campaigns with assigned partners, deliver on channel lead generation goals and drive demand for Liferay solutionsDevelop lead follow-up and nurture campaigns with partners and Liferay field marketingWork as a team with Channel Account Managers (CAMs) to develop revenue growth and market development strategies for assigned partnersScale and amplify Liferay's brand and marketing strategy through the channelEnsure partners are strategically focused and aligned with Liferay marketing goalsEnsure a balanced representation of Liferay solutions and vertical market focus for partners in the regionCoordinate with Liferay corporate and field marketing to support Liferay GTM goals, with and through the channelAdvocate for partners within Liferay marketing (and other departments)Contribute to Liferay's data-driven cultureMonitor and report on partner productivity and resultsMake recommendations for partner marketing strategies and programs based on dataManage partner marketing budget for assigned territory and Marketing Development Funds (MDF) for ItalyResponsibilitiesWork directly with assigned territory partners to create sales-aligned marketing programsSupport the sales and partner management goals of the regional Channel Account Managers (CAMs)Strategize and collaborate with the Sales Leader and CAMs on MDF funding allocation for Italian partnersHelp partners develop and implement lead generation and nurture programsWork with partners on integrated campaigns, content development, landing pages, etc., including overseeing and contributing to partner use of Liferay messaging to ensure accuracy and consistency with LiferayDevelop and manage events with partners such as webinars, conference sponsorships, and in-person eventsCoordinate third-party marketing resources for use by partners as neededAssist partners with content development including sales and marketing collateral and presentations, and original (Liferay related) content such as blogs, articles, and ebooksManage partner MDF requests and claimsMeasure and report on partner marketing effectivenessContribute to partner QBRs with partner-specific marketing strategy and marketing programsProvide reporting on campaign activity and effectivenessSupport the channel and field marketing team in delivering tools and education to partnersContribute to communications from Liferay to partners (ex.
partner e-newsletter)Support partner recruitment, enablement, and education effortsRequired QualificationsMinimum of seven years marketing experience–with a minimum of five years channel/partner marketing manager experience with SI/GSIs, VARs, OEMs, ISVs, and/or Digital AgenciesProven ability to develop marketing strategies and the end-to-end programs that will fulfill strategic goalsEnthusiastic personality and motivated self-starter with a proven ability to multitask and work under pressureStrong written and verbal communication skills are essentialStrong relationship skills with the ability to manage relationships at all levels of the organizationAbility to effectively work independently and as part of a team with remote colleagues and partnersWillingness to travel (~15%)What We OfferSalary package w/ competitive benefits according to qualifications and experienceOpportunities to take responsibility and grow professionallyA positive and collaborative work cultureCheck out what employees say about us on GlassdoorWorking at a leading open source companyEqual Opportunities Employer - StatementLiferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work.
Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.#J-18808-Ljbffr