AS Paid Media Specialist (Position) you will: As a key member of the marketing department, you will play an important role working with local and global stakeholders in alignment and in coordination with our agencies to develop exciting paid media campaigns which build BYD brand awareness and sales performance in each market. Supporting the media agency and markets in planning and implementing media campaigns and providing updates and results to the wider European BYD automotive team.
This role is an opportunity for anyone interested in paid media to gain experience working in a dynamic growing brand and work across Europe with campaigns covering all areas of the marketing funnel.
Key objectives and responsibilities: Ensure media plans are signed off on time to go live Work with head of media to develop marketing strategy for BYD Italy Work with relevant agencies to ensure creative requirements are understood for media campaigns and delivered on time Liaise with markets to ensure media plans fit sales plans and needs Create presentations on activity and results for senior management team to review Support media team in launching all new products Ensure POs are provided and invoices paid in a timely fashion Assist with quarterly and annual planning of marketing budgets Key results: Web traffic driven by media campaigns Growing market share in all national sales companies across Italy Improving brand awareness and image of BYD in Italy Your profile: University Degree in Marketing, Sales, or commercial disciplines. Knowledge of digital and above the line media planning such as TV, OOH and Radio. Effective and fluent communicator in English & Italian. Chinese is a plus. Excellent Microsoft Office skills. Experience in media planning and execution of 360 campaigns. Understanding of media market and key media owners, Google, Meta, Amazon, TikTok etc. Knowledge of current digital media landscape and ability to optimize performance campaigns. Customer-oriented mindset. Excellent communications and interpersonal skills. Able to prioritize and work proactively with efficient time management skills. Resilient and open-minded. Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results. Connected with our Mission and a more sustainable Future. We offer: Performance and experience-based competitive remuneration. Health Insurance (Metasalute) and Meal Vouchers. Department & company-wide teambuilding events. An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy. About BYD Group Established in February 1995, BYD Group is a leading multi-sector high-tech company focused on the innovation and development in automobile, rail transit, renewable energy, and electronics. Committed to fulfilling a better life through technological innovations, BYD Group leverages a powerful network of over 40 subsidiaries and 700,000 employees worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero-emission and emission reduction solutions. In 2023, BYD Auto sold 3.02 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales. In January 2024, BYD became the Official Partner of UEFA EURO 2024, providing green mobility services for the championship.
BYD shoulders the responsibilities and duties of the era, firmly embraces the tides of automobile electrification and intelligence, and establishes itself as the leader of new energy vehicles in China and the world, as to pave a road of green innovation and development.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team.
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