ONLINE ADVERTISING & MARKETPLACE SPECIALIST (ARIETE BRAND)Job ResponsibilitiesABOUT THE ROLE
You will be part of the Digital Team and will have the opportunity to learn the main Digital Marketing activities to promote the conversion of online sales, with a focus on advertising and e-merchandising activities.
In particular, you will be involved in the following activities:
- Take care of planning and optimizing Amazon Advertising campaigns, through the execution of Sponsored Brands, Sponsored Products, Sponsored Display and Amazon DSP Campaigns
- Plan Google Ads campaigns and develop a strategy to promote conversion on Proprietary e-commerce website
- Create and maintain product detail pages on all e-tailers with the intent of SEO optimization and enhancement of customer experience
- Keep Amazon Brand Store and Amazon A+ pages updated
- Take care of e-mail marketing through the development and planning of DEM
- Support commercial activities by sharing requested material with clients
- Develop and execute the website commercial calendar, maintain and align product catalogues and prices to the agreed assortment
- Analyze market trends and run periodic benchmarking to have a clear understanding of the competitive landscape
- Analyze data of performance by using instruments of web analytics, create and share reports of Advertising performance
ABOUT THE CONTEXT
Ariete is a multi-specialist brand with products present in all categories of small household appliances and with a strong personality, and is a dynamic brand in continuous growth both in Italy and worldwide. Innovation and design are the distinctive elements of Ariete products. Innovation means looking ahead and satisfying every new need dictated by the constant change in consumer trends.
Ariete is characterized by design and colour generating ranges such as Vintage or Modern, also characterized by its appeal with ranges such as Party Time and especially with the generation of smart ideas.
The brand has always developed innovative products that solve everyday problems, from the famous Gratì, the electric cheese grater, to the Passì, the electric vegetable press, to the most recent double pizza oven or B-Cheese for making cheese.
Ariete was founded in Florence in 1964, and is part of the De'Longhi Group since 2001.
Job ProfileThe Ideal Candidate meets the following requirements:
- At least 3-5 years of relevant working experience in Advertising Agencies or Digital Marketing departments of structured companies
- Good knowledge of Amazon Vendor Central Portal, other e-tailers platforms and Google Ads
- Good knowledge of main digital marketing techniques (SEO, SEM, Google Ads/Analytics)
- Degree in Economics / Marketing / Communication or similar
- Interest in e-commerce, marketing and web marketing strategies and techniques
- Proactive and curious approach
- Excellent analytics skills and knowledge of Excel and of the MS Office suite
- Project skills and time management, ability to work simultaneously on multiple projects and with short-time deadlines
- Good interpersonal skills in order to work in a team and interface with all levels of corporate functions
- Fluent knowledge of English and Italian, a third language is nice to have
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.
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