On Trade Business Area Manager I South - Napoli, Italy Quote from Hiring Manager This role is critical to lead our business in the On trade channel for the South area, with the unique opportunity of creating the team that will be responsible for Sell-in and Sell-out.
The key responsibility as a team member is to lead the commercial agenda for the selected area, engage/motivate the team and drive the business in line with the Company's objectives and the channel strategy.
Meaningful Work From Day One The On trade Business Area Manager for South is responsible for driving On trade business in the following regions: Campania, Sicilia, Puglia, Molise, Calabria, Basilicata.
Your first key task is to recruit, engage and inspire a team of talented sales professionals.
Secondary to this, you will be responsible for leading the business managing both sell-in to direct customers and sell out activations in the best outlets of the assigned territory.
This role requires a strategic thinker with strong leadership/management skills and a deep understanding of the spirits industry.
Experience in working with indirect business models in On trade via Wholesalers is a plus.
In this role, you will be reporting to the Head of On trade and will partner with the rest of the team to shape the strategy and ensure perfect execution in the field.
The role can be based within the business area assigned.
What You Can Expect Team Leadership: Lead, mentor, and develop a team of sales representatives to achieve sales targets and business objectives.
Sales Strategy: Develop and implement effective sales strategies to drive sell-in and sell-out performance in the assigned area.
Customer Relationships: Build and maintain strong relationships with key Wholesalers and on-trade customers.
Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
Performance Management: Set clear performance goals for the team, conduct regular performance reviews, and support team development.
Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis.
Budget Management: Manage the sales budget for the area, ensuring efficient allocation of resources.
Compliance: Ensure all sales activities comply with company policies and industry regulations.
What You Bring to the Table Minimum of 5 years of sales experience in the spirits industry, with at least 2 years in a managerial role.
Bachelor's degree in Business, Marketing, or a related field.
Proven track record of successfully delivering sales growth.
Demonstrated ability to build and maintain effective working relationships.
In-depth knowledge of the on-trade spirits market.
Knowledge in developing Premium+ and luxury categories.
What Makes You Unique Strong leadership, communication, and negotiation skills.
Proficiency in sales analytics and CRM software (Salesforce).
Results-oriented, strategic thinker, and team player.
High experience in management and business development.
Good command of written and verbal English; Italian is a must.
Who We Are We believe great people build great brands.
Being a part of Brown-Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth.
We offer equitable pay structures and a range of premium benefits that reflect our company values.
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