**Requirements**:
- Understand how marketing tools are leveraged to create omnichannel customer engagement experiences
- Serve as the lead resource accountable for providing comprehensive instructions necessary for a team of delivery resources to enable an omnichannel campaign
- Be proactive in obtaining detailed requirements from Marketers and Strategists when the level of necessary information describing an omnichannel campaign is not provided in initial discussions.
- Work in both a hands-on manner in creating omnichannel campaign delivery instructions within AZ tools and templates, while also collaborating with and providing direction to tool specific business analysts as necessary.
- Surface project risks and/or barriers to the appropriate Omnichannel Program Manager, while also developing options and recommendations that can be pursued to overcome them.
- Leverage AZ defined tools for requirements capture and delivery task tracking and assignment
**Requirements**:
- Bachelor's Degree
- A minimum of 5 years of experience as a business analyst responsible for understanding and recording client requirements in order to enable technical or operational delivery
- Experience overseeing or working within a technical development and/or operational delivery team.
- Experience coordinating a team of resources to deliver according to a common objective
- Conceptual understanding of relational databases
- Experience with tools associated with Task Management (ex. Jira)
- Knowledge or experience with Agile ways of working
**Skills and Competencies**:
- Adobe Campaign (or similar tool)
- Adobe Experience Manager / Web Analytics (or similar tool)
- Tealium Audience Stream (or similar tool)
- Tealium IQ (or similar tool)
- Energetic, self-motivated
- Demonstrated problem solving skills
- Data-driven, process-oriented, and collaborative
- Critical Thinking
- Leading/Influence without authority
- Visio, data flow and process charting
- Microsoft Office Proficiency (primarily Excel)
- Solid communication skills
- Cross-Commercial interactions
- Business analysis
- Preferred Experience within Healthcare/Pharmaceutical industry
- Preferred knowledge of Scaled Agile Certification
- Preferred Advanced Degree in a relevant field