Business Unit Job Summary:Provide thought leadership and subject matter expertise surrounding assigned Intelligent Ecosystem offerings.
Clearly understand the market, personas, and competitive landscape the offerings reach.
Provide leadership and direction on the full lifecycle of each offering.
Responsibilities: Please list at least 5 duties/accountabilities.
Own the entirety of the service offering lifecycle including, ideation, planning, business case development, launch, sustaining, and End of Life.
Develop programs and establish processes to market service offerings to our customer base throughout the product lifecycle.
Provide subject matter expertise and market direction for assigned service products and general data center industry.
Work with Sales Analytics team to develop KPIs and dashboards to track program success.
Be a thought leader for assigned offerings both internally and externally.
Work with the Portfolio team to align messaging and product direction with the full offering portfolio.
Contribute to the global portfolio product strategy and go-to-market plans.
Thoroughly research and create business cases inclusive of revenue production and revenue support.
Provide "train the trainer" content for other market and sales people.
Prepare and deliver presentations, product demos, and develop sales enablement tools.
Act as a sales escalation point for complex customer opportunities.
Attend tradeshows, visit customers, meet with partners and LVO's to ensure an accurate voice of customer is heard in all product plans.
Embed in other product LoB offering teams to contribute to their market product specifications, requests for engineering resource, and general requirements for Intelligent Ecosystem products.
Education Certifications: Bachelor's Degree in Engineering or related technical degree.
MBA and prior consulting, strategic planning or product marketing preferred Requirements: At least 5 years in technical product/services marketing, strategic planning, marketing or directly related experience.
Deep marketing experience with strong VoC knowledge Strong knowledge of relevant customer segments Technical expertise to translate customer needs/pain points to solutions Strong written/oral communication, especially in communicating customer needs Strong relationship management skills Very strong research and analytical skills.
Effectively communicates technical information and complex ideas.
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