Mx Influencer Marketing Manager (Temporary)

MX Influencer Marketing Manager (Temporary) Position Summary
The candidate will suggest and devise the Italian influencer marketing plans, that are in perfect harmony with Samsung Galaxy branding objective and global guideline, in order to reach HQ objectives and to increase local aims (upon SEI MX Marketing Director and MX Head of MarCom approvals). S/he will then be responsible for plan execution, which enrolls an influencer selection from various types, social media (Instagram, TikTok, Twitch, YouTube), tiers and passion points.
Role and Responsibilities
Key Responsibilities:
Define, plan and develop influencer marketing campaigns, characterized by flagship launches, sustain campaigns + minor launches / product campaigns. Oversee end-to-end influencer marketing programs, including the management of multiple influencer agencies (the role does not provide for direct relations with influencers).
Ensure content with high quality standards, key focus on product and its main features.
Compile, analyze and present performance metrics, identifying opportunities to enhance influencer marketing campaigns and improve performance.
Champion collaborative efforts within the company for flawless campaign rollouts; provide leadership for internal teams or external agencies engaged in influencer projects. Daily relations with several internal SEI teams within MX Division and others, including Social Media, Media, Finance, Procurement, Legal and others. Recurring relations with HQ and European office: weekly meetings, PPT reports, performance analysis.
Remain at the forefront of influencer marketing trends and social media platforms; share knowledge on industry best practices internally.
Monitor special projects and integrate influencers in special initiatives.
Product & sample management.
Budget management, with ROI maximization.
Skills and Qualifications
Qualifications/Requirements:
10-year experience in WW Corporations in Marketing Communication, Brand Marketing, Influencer Marketing or PR.
Creative thinking and numbers acumen.
Interest in tech, passion for luxury products.
PowerPoint: excellent; Excel: very good.
Italian native speaker, with a high proficiency in English (written and spoken).

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