Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.- Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.**JOB PURPOSE**
- The Miu Miu Digital Copywriter oversees and sets the brand's tone of voice across digital channels by creating engaging copy for digital platforms and related brand communication projects.**RESPONSIBILITIES**
- Ensuring all written content aligns with the brand's image and identity
- Coordinating translations and proof-reading
- Ensuring impeccable product presentation and its evolution over time, working closely with digital design and performing market research
- Writing SEO-friendly product descriptions for e-commerce
- Crafting newsletters in accordance with the schedule of e-commerce launches or communication projects
- Creating and reviewing SEM campaigns copy and captions for paid social media campaigns
- Managing catalog attributes and product technical information
**KNOWLEDGE AND SKILLS**
- Exceptional writing skills with the ability to craft engaging copy- Strong attention to detail- Passionate about trends and innovations in the digital and luxury space- Deep understanding of luxury brands tone of voice- Flexibility to adapt and prioritize tasks in a fast-paced and dynamic environment- Strong interpersonal skills for effective collaboration with cross-functional teams, and different stakeholders (both internal and external)- Familiarity with SEO, performance media channels and omni-channel communication- Proactive, independent, creative and motivated- Proficiency in Office suite- Fluent in both English and Italian- 4-5 years of experience in copywriting, ideally in luxury or fashion industry