General Information
Req #: WD00068372Career area: MarketingCountry/Region: ItalyState: MilanoCity: San Felice SegrateDate: Wednesday, July 24, 2024Working time: Full-timeWhy Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Description and Requirements Can you manage our media campaigns? Are you a good communicator who can develop, explain, and execute media strategies? In this role, you will be part of the Media COE, an internal team helping coordinate and strategize Media activation for the EMEA region. You will guide and oversee the management of media campaigns from brief to execution for Lenovo, at an EMEA level with a focus on Italy & Spain. You will execute the agreed strategies through various media channels, working closely with internal and external specialists and pressing for better, more effective campaigns. You will report to our Director, EMEA Media COE based in Ireland. You will also collaborate closely with our other Strategic Media Planners based in the UK and the other Media Center of Excellence Team members within Lenovo EMEA Marketing. The role will focus on Italy and Spain, working closely with the local marketing teams. We would like someone with fluent Italian and English (and ideally Spanish) and a strong knowledge of the Italian/Spanish media market.
Responsibilities: Coordinate campaigns by collaborating with various stakeholders, including reporting, expert opinions, and media owners.Assist the Media Strategy Lead in developing cross-channel strategies for Lenovo and its sub-brands.Ensure consistent communication during planning, acting as the primary point of contact for media plan inquiries.Collate media and consumer insights, providing integrated brief responses.Collaborate closely with marketing channel specialists to optimize channel usage.Qualifications: Minimum 5 years of experience in Media Planning or cross-channel delivery at an account director level or higher.Specific knowledge of the Italian/Spanish media marketplace.Fluency in Italian and English (Spanish is a strong advantage).Understanding of various marketing capabilities (e.g., Search Marketing, Analytics, Display, Social).Ability to manage stakeholders on long-term projects and maintain effective communication.Familiarity with multi-channel marketing, emphasizing digital integration.What can we offer: Life InsurancePension/ Retirement PlanHealth Coverage PlanMeal VouchersEmployee Referral BonusChildren of Lenovo Employees Scholarship ProgramLenovo and Motorola Product DiscountsEmployee Assistance Program, e.g., for health, legal & financial consultancyInternal E-learning Development Platform Available for EmployeesAt Lenovo, we are proud to be an equal-opportunity company. This vacancy certainly applies to people with disabilities, too. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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